In episode 221, Kestrel welcomes Roopa Pemmaraju, the founder of her namesake label, to the show. A slow luxury fashion brand, with an emphasis on sustainability and social responsibility, Roopa Pemmaraju’s collections celebrate Indian crafting techniques that have been handed down for hundreds of years.
“We don’t buy fabrics in bulk or we don’t create the products in bulk. If we have an order today, that’s when my atelier back in India would create that product, so that’s why we ask our customers or our retailers to give us that much of a time, so that we can create this product with integrity and the right way and the right fabrication that we require to create that sustainable brand.”On this week’s show, Roopa shares more on her past story and what led her to build her own brand. She and Kestrel also dive into more of what slow fashion means to Roopa’s brand, and how she defines it in her work.
Additionally, Kestrel asks Roopa if and how she sees the Farmers Protest in India intersecting with the work she is doing, with much of her sourcing (including cotton) and manufacturing taking place throughout the country.
Roopa never uses plastic in the beading or embroidery work on her products, so often they have to specially make glass beads or other notions that are plastic-free
Manpreet Kaur Kalra, educator who has shared detailed information on India’s new agricultural bills and India’s Farmers Protest
Follow Roopa Pemmaraju on Instagram >
S04 Episode 182 | UNITED BY BLUE ON REMOVING 2 MILLION LBS OF TRASH, USING SALVAGED BISON FIBER + QUITTING SINGLE USE PLASTIC
S04 Episode 181 | ELIZABETH CLINE + THE CONSCIOUS CLOSET
S04 Episode 180 | HUSTON TEXTILE COMPANY + BRINGING MANUFACTURING BACK TO AMERICA
S04 Episode 179 | FAIR TRADE USA + SHOPPER RECOGNITION OF THE LABEL TODAY
S04 Episode 178 | LOLI + ZERO WASTE BEAUTY FROM FOOD WASTE
S04 Episode 177 | NEW YORK TIMES STYLE + SUSTAINABILITY WITH ELIZABETH PATON
S04 Episode 176 | ANACT TOWELS + THE POWER OF HEMP
S04 Episode 175 | ELIZA SLOANE JEWELRY, SCALING AS A MAKER + ULTIMATE CREATIVE FREEDOM
S04 Episode 174 | TONLÉ, ZERO WASTE + MAKING IN CAMBODIA
S04 Episode 173 | FRANK AND OAK + LISTENING TO SHOPPERS TO DRIVE CREATION
S04 Episode 172 | NOBLE CARRIAGE + HOW SUSTAINABLE SHIFTS CAN START WITH MOMS
S04 Episode 171 | THE PSYCHOLOGY OF FASHION + WHY WE WEAR WHAT WE WEAR
S04 Episode 170 | SOURCERY THE LABEL AND SILK YOU CAN MACHINE WASH + DRY
S04 Episode 169 | TRIARCHY ON SUSTAINABLE DENIM, MINDFULNESS + BALANCE
S04 Episode 168 | THREDUP + THE MASSIVE RISE OF RESALE
S04 Episode 167 | THE LOVE IS PROJECT + PAYING IT FORWARD
S04 Episode 166 | MARIELLE ELIZABETH + SLOW FASHION FOR ALL
S04 Episode 165 | PACT + GROWING COTTON BETTER, WITHOUT THE GROSS STUFF
S04 Episode 164 | MADE TRADE + ETHICALLY ELEVATED GOODS FOR DESIGN LOVERS
S04 Episode 163 | ALICE ALEXANDER + INCLUSIVITY FOR ALL BODIES
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