In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.
This episode is brought to you by our friends at Lettuce.
************************
Timestamps:
00:00 Intro
02:05 Who is Eric Doty?
02:36 What’s Dock?
03:40 LinkedIn, networking, and moderating Superpath's community.
08:59 Eric’s LinkedIn strategy.
11:21 Building different ‘muscles’ on side projects.
12:59 Build in public.
15:04 Overview of Dock’s content initiatives.
17:37 Dock’s podcast and its role in Dock’s content strategy.
21:10 Building a content library.
24:23 ‘Permissionless Co-Marketing’.
25:29 Automating the podcast production.
27:11 Is building a podcast worth it?
29:12 The skillset of content marketers is changing.
32:50 Content team structure at Dock.
33:47 Synergy between different departments.
37:29 Changes to the content strategy based on working with sales.
40:45 PLG sales motion at Dock.
42:09 Learn more about Eric and Dock and get in touch.
43:28 Outro
************************
Useful Links:
Website: https://dock.us/
Eric on LinkedIn: https://www.linkedin.com/in/edoty/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Zapier: How Lane Scott Jones proved a 454% ROI on content
Voiceflow: Kristin Hillery on bringing a new category to market
Arrows: Stuart Balcombe on platform-native content and knowing your reader
Meta: Sonja Jacob and Mahu Sims on content ops and enterprise strategy
Minuttia: George Chasiotis on building an agency and navigating the "content recession"
Appcues: Ramli John's Multi-Pronged Strategy for Running a Mature Content Program
Forget the Funnel: Gia Laudi's Masterclass on Knowing Your Customers
Peak Freelance: Elise Dopson on the State of Freelancing
Clearbit: Analytics Expert Julie Beynon on Measuring Content
Verblio: How Ryan Sargent Is Cutting Through the Content Echo Chamber
Slite: Melanie Broder’s Focus on Thought Leadership and Great Writing Is Paying Off
Shopify: Kam Jenkins on Taming Complexity and Winning With Great Process
LaunchNotes: Blake Thorne's Content Strategy for a Series A Startup
Alloy Automation: Tina Donati’s Strategy for Mastering Technical Subject Matter
Dock: How Eric Doty Scales Content as a One Person Team
Klaviyo: How Tracey Wallace Operationalized Success
Crossbeam: How Sean Blanda Built a 55,000-person Newsletter
Content, Briefly: Trailer
Create your
podcast in
minutes
It is Free
Marketing Secrets with Russell Brunson
Liberty Spenders
The Influence Factor by The Influencer Marketing Factory
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Agile Brand™ with Greg Kihlström