Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media.
We talk about writing a book that grows your business and a whole lot more:
-Why Erik decided to write a book as a marketing agency owner
-How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process)
-The actual value of a book for an agency owner (it’s not what you think)
-The 3 Principles of Marketing in the Hawke Method…and how to use it to sell more books
-How Erik sold 30,000 copies of his book in less than a year
-How Erik got into airport bookstores
We also talk about the business side of books:
-Why Erik named his book the same as his business (and should you do it?)
-How Erik got PR for his book and how he gets ongoing PR for his business
If you're an agency owner, marketer, or service based business owner...you don't want to miss this episode!
Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule
Here are some links that might come in handy:
Must-watch episodes:
SPS 054: Using A Book To Raise Your Speaking Fee & Get $300k+ In Speaking Gigs with Joey Coleman (And How To Get A 6-Figure Advance)
SPS 053: Using Companion Courses To Turn 50%+ Of Readers Into Subscribers & Superfans with Pat Flynn (And How To Get Your Self Published Book Into Airport Bookstores)
SPS 052: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)
SPS 051: Traffic Secrets Book Launch: A Behind The Scenes Look At How I'm Launching The Book with Russell Brunson (How I Use Books To Grow My Software Company)
SPS 050: How To Land Sports Teams & Corporate Consulting Clients From A Book with Jon Gordon (Lessons Learned From 20 Books & 2M+ copies sold)
SPS 049: The Self Publishing School Podcast Is BACK! Here's what to expect...
SPS 048: Beyond the Bestseller: Foreign book rights, creating a book series & selling out your first live event with Hal Elrod
SPS 047: Faith-Based Book Market- Selling Your Book Without Selling Out with Lindsey Hartz
SPS 046: Happiness, Good Habits, AND Becoming a Writer with Gretchen Rubin
SPS 045: The Podcast Is Coming Back!!!
SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen
SPS 042: Writing Words That Sell Your Books with Ray Edwards
SPS 041: Using Books to Drive Product Launches with Danny Iny
SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn
SPS 039: 80/20 Book Sales & Marketing with Perry Marshall
SPS 038: Using Books to Build Passive Income with David McKay
SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys
SPS 036: How to Build an Author Platform with Steve Scott
SPS 035: Using a Book To Get Booked with Grant Baldwin
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