In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.
The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics.
Psychographics are the client's values, beliefs, and motivations.
So the conversation develops around this concept.
Enjoy!
Love. Rich
P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/
S24EP3: The Joy of Death
S24EP02: The Firefighter Code
S24EP01: The Freedom Equation
S23EP10: Want a new type of client? This will help...
S23EP09: Stop Complexifying
S23EP08: How to Take A Summer Away From Coaching
S23EP07: You Need A “Secret” Menu...
S23EP06: JFDI Theory..
S23EP05: "Hey, what do you do?"
S23EP04: You're Meant to Challenge the Status Quo
S23EP02: The Power of Simplicity
S23EP01: I Can Get You Any Client - With Sarah and Linley
S22EP10: How to Make the Impossible Possible - Resist Average with Tommy Baker
S22EP09: How to Become a Master Coach - Master Coaching with Ajit Nawalkha
S22EP08: Stop Practicing
S22EP07: Why your coaching fees are too low and how to raise them
S22EP06: The Truth of Sales and Coaching - Selling with Love with Jason Marc Campbell
S22EP05: What are your metrics for success?
S22EP04: An Insight into Coaching - Master your Mind with Marisa Peer
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