How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Janene Liston AKA The Pricing Lady
Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like …
How do you best decide what to charge?
Should you copy your competition’s pricing?
When should you include prices on your website?
When, if ever, should you discount?
Are you charging too much? Too little?
Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She’s a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?!
Resources mentioned in this episode of your favorite marketing podcast
Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook
Interview with Stage Kings Jeremy Fleming | #527
Services every business owner needs that Timbo recommends
How to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)
DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
The Boomerang Effect
Timbo's book on how and why to create helpful marketing
Businesses that made this podcast possible (please support them)
DELL Technologies - Small business solutions
Studio 1 Design - High converting website designers
Fun Escapes - Proven customer attraction ideas
Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)
Thanks for tuning in. May your marketing be the best marketing.
Timbo Reid
0480 015 150
See omnystudio.com/listener for privacy information.
344 - "Impossible is nothing" is the catchcry of Mon Purse's Lana Hopkins as she builds a global empire
343 - Michael Klim's Olympic Successes Have Followed Him Into The World Of Small Business With Milk & Co.
342 - The Power of Marketplace Marketing with Jason Wyatt, Founder of Multi Million Dollar Business, Marketplacer
341 - Customer experience tips from the owner of Australia's best airport
340 - Former SAS Soldier Reveals 5 Critical Business Lessons
339 - Kent and Lime's Take On Personalisation Maybe Changing The Way We Shop Forever
338 - The E-Myth’s Michael Gerber on how to go from a company of one to an enterprise of 1,000
337 - Movember co-founder Adam Garone explains why he wants to shift from success to significance.
336 - Beechworth Bakery's Tom O'Toole on making dough ... the folding type, that is!
335 - How To Encourage Customers To Buy More With Afterpay's Nick Molnar.
334 - Gwyneth Paltrow thinks this little Aussie retailer is doing very big things
333 - How to create an amazing business culture with Ant Morell from Bounce
332 - 19 year old high school dropout Chris Kelsey has a very refreshing take on how to grow a multi-million dollar business
331 - Spell & the Gypsy Collective's Lizzy Abegg on how she (and her sis) built a multi-million dollar Byron Bay fashion empire.
330 - How to create profitable business partnerships with Quentin Nolan of Liquid Snow Tours
329 - A brave sea change that lead to growing a dream business, with Pauy Medeiros of The Source Bulk Foods
328 - How to create a business that doesn't depend on you with Joyce Ong of the Young Musicians Academy
327 - How To Make a Viral Video with David Christison Who's Made 8 Hugley Successful Ones
326 - How to make more money by working less in your business with Posture Podiatry's Daniel Gibbs
325 - Willie Smith's ... A Boutique Cider Brand Punching Way Above Its Marketing Weight
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Communication Research Podcast
newbooksincommunications.com
Powerful Insights
Solo Practice University® Guest Lectures
Podcasts - Autopilot Your Business