For years, Google has always stated it is the preferred search engine of users because they just provide a better service to users. Unfortunately for the tech behemoth, lawsuits varying from civil suits, class-action lawsuits, to a new case with the DOJ - is it just luck of a good product that has helped Google keep a global search engine market share was at 91.88%? This week on Target Snarket, Danielle and Kaleigh dive into Google’s most recent lawsuits and exposés to determine if “Don’t Be Evil” has been phased out in more ways than one as Google’s core value. Kaleigh highlights specifically what the Department of Justice is accusing Google of doing to manipulate the search market so their competitors couldn’t even come close to their results.
In addition, Danielle has beef with Dax Shepard, Kaleigh’s retargeting ads are revealed, and we’ve come to a group decision that just because using “google” as a verb worked for this company, it may not work for *all* their competitors - but you can bing it for yourself.
Branding Risky Behavior: Targeting for Substance Use During Pride
Yas Queen Slay Hunty: The Problem of Corporate Rainbow-Washing During Pride
She Who Can Not Be Named: A Discussion on Eponymous Branding
Dancing Babies, RickRoll, and Mukbang: Is Going Viral Right For You?
Equal Pay Brought to You by Bagel Bites
The Al Gore Rhythm: Let’s Answer Your Questions!
The 4/20 Episode
Keeping Kids Safe Online, Part 2: Profiting off of Kids' Content
Keeping Kids Safe Online, Part 1: The Youths on The Interwebs
Let’s Get Banned! A Review of the TikTok Drama
The Cost of Wellness: A Discussion On “Health + Fitness” Targeting, Gendered Marketing & GOOP
The Marketing Graveyard: Let’s Get Meta
The Currency of Attention
On the Screen and In the Room: The Lack of Diversity & Representation in Advertising
Fake News, Paywalls, and Dog Whistles: How News Media Today is Flailing (But There’s Still Hope)
The Humanity of Business, Part 2: Our Favorite Mistakes
The Humanity of Business, Part 1: Remember, We’re A Family
Can Brands Be Activists? A Very Whiskey Post-Christmas Special
Launch Party!
Introducing: Target Snarket
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