Easter accelerator: Matt Lahood on the power of planning, how to capitalise on Easter sales and boosting client engagement

Success in the Easter market and beyond hinges on strategic planning and seizing opportunities.

And no one knows how agents can achieve exactly that, better than The Agency’s CEO of Real Estate, Matt Lahood.

On today’s episode of the Elevate podcast, hosted by Samantha McLean, Matt unveils groundbreaking strategies for maximising sales and supercharging client engagement in an ‘always on’ landscape where agent response times can make or break deals.

Matt also takes a deep dive into the essence of effective planning, how you can leverage the Easter period to its full potential, and why face-to-face interactions with clients are more important than ever.

He also tackles the ever-persistent challenge of talent acquisition, and offers a fresh perspective on optimising revenue while minimising expenditures for a robust business model.

“Speed is a new currency. If you can ring up and get McDonald’s delivered to your door in 20 minutes and you can’t find an agent… Well, our industry is disconnected from reality, isn’t it?” – Matt Lahood

Sam and Matt also discuss:

• 1:30 Maximise Easter sales: The essential pre and post-Easter selling strategies to motivate sellers and underscore the criticality of in-person discussions.
• 6:59 – Speed is your asset: Delve into the ‘always on’ real estate landscape, its implications on client expectations, and how to excel in this fast-paced environment.
• 12:32 – A resilient market: The interplay of interest rates, inflation, and the pivotal role of buyers and sellers without mortgages in market dynamics.
• 16:31 – Talent acquisition tactics: The challenges of recruiting quality people in, including the transformative potential of embracing flexibility and role innovation.
• 19:54 – Strategic planning for success: Why you need to plan long-term to overcome cyclical market fluctuations, enhance your business growth, meet client needs, and stay competitive.
• 26:01 – Financial wisdom: Beyond the GCI debate and how to optimise revenue while curtailing expenditures for a healthy business.
• 27:46 – Rethinking work spaces: A case study on how adopting unconventional work settings can boost your business.
• 29:27 – Redefining business focus: How Matt’s weekly strategy sessions revolutionise planning, transforming routine oversight into strategic growth opportunities
• 34:16 – Mastering market intelligence: The importance of comprehensive market knowledge to leverage the anticipated surge in post-Easter activity.

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