The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Business:Entrepreneurship
The advice I’m giving in this podcast episode works best for people who already have an offer that converts well. Think about the offer you sell the most of or the one that brings in the most revenue and consider how you can pull these levers for that offer.
The three levers I’m referring to are:
1) Traffic - Getting more eyeballs
2) Conversion Rate - Converting more of those new eyeballs to buyers
3) Price - Making more money per transaction
“The easiest traffic to get is often the hardest traffic to convert." - Claire Pelletreau
Let me tell you, too—this is not only about getting in front of more eyeballs or converting traffic, it’s also about building trust and providing pain relief for your clients. Listen to Episode 182 on The Get Paid Podcast for a richer explanation of how to work with these levers to increase your profitability.
Mentioned in this episode:
This is the best time to enroll in our new program, Get Paid Marketing! I honestly don’t know if I’ll be able to say the same thing 3 months from now.
Take a few minutes to complete your application here: https://clairepells.com/getpaid.
Being Boss Podcasters Kathleen Shannon and Emily Thompson (GPP17)
Mark Butler: The CFO You Can Never Fire (GPP16)
Ernesto Tagwerker: the Lean Software Boutique (GPP15)
Janet Kafadar: Coached to Death (GPP14)
Nick and Gen: $25K Per Month with Affiliate Marketing (GPP11)
Ellen Ercolini: $99K with 1-on-1 Coaching (GPP09)
Nell McShane Wulfhart: Unglamorous Travel Writing (GPP08)
Barrett Brooks of Fizzle: Membership Sites and a Cautionary Tale (GPP07)
Nathan Barry: Smarter Email Marketing to Sell Books and Courses (GPP06)
Suzi Istvan: Growing A Design Agency and Spending Money on People (GPP04)
Tena Pettis: Running an Agency, Office Included (GPP03)
00: Start Here ⬅ (What to Expect)
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