Climate Mayhem - Presented By The Daily Marketer
Business:Entrepreneurship
Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay.
Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined.
Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020.
This conversation was…extremely interesting!
Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations.
We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space, creating MORE supply to balance the supply/demand power dynamics, and so much more.
This episode is particularly valuable for someone who wants to learn about digital marketplaces, but don't know where to start, or executives or startup founders who want to leverage an incredible "3rd, hidden giant" outside of the 2 behemoth's of Google ads & Facebook ads, at an incredible CPA & CVR.
BON APPETIT, listeners! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/brian-marcus
#70: Affiliate Marketing = The Perfect Marketplace Top Soil? Partner Marketing Savant & Award-Winning Performance Marketing Leader, Brian Marcus, Tells (Part 2)
#68: "The Uber For Everyday Tasks"? Former KPMG Senior Manager, Michael Goulden, on Growing Pinga to Over 40,000 Downloads (Part 2)
#67: Founder & CEO of Pinga, Michael Goulden, on the 0 to 100 Journey of Launching and Scaling the Original Courier Marketplace in the UK (Part 1)
#66: Veteran Operator at UberEATS and Bungalow, Alex Rodriguez, will make you really WANT a DADU (and know what the hell it is) (Part 2)
#65: Abodu General Manager, Alex Rodriguez, on Operating a 3-Sided Marketplace & Irreverent Ways To Build Partnerships @ UberEATS (Part 1)
#64: From Unknown Brand to $1 Billion P&L in the Pacific Northwest? CEO of Vivian & Co and Lifelong Vagabond, Brooke Steger, Tells (Part 2)
#63: Former Uber Seattle GM & All Around Badass, Brooke Steger, on inception days of Uber Seattle and growing the UberX solution (Part 1)
#62: From Cotton-Field Tirebuster to Seasoned Marketplace GM, Ty Wolfe Jones, on The Tractor Keys To Supply-Side Success (Part 2)
#61: Startup Historian & Marketplace Guru, Ty Wolfe Jones, on The Beating Ops Heart of Kickass Startups & The "Uber Everywhere" Mantra (Part 1)
#60: How Do You Supercharge Growth? Former GM of UberEATS, Peter Hsu, on Hiring for "Leaving Velocity" & Marketplace Magic (Part 2)
#59: Former COO of Bellhops & Operator, Peter Hsu, on Supercharging Growth & The Proven Steps to a Marketplace Flywheel (Part 1)
#58: Supply or Demand, What Comes 1st in a Marketplace? Ex-Nordstrom & Google Leader, Shauna Causey, on Cracking a Million Dollar Q (Part 2)
#57: Master of Charisma and WEEKDAYS CEO, Shauna Causey, on Hyper-growing a Micro-Schools Startup During Covid-19 (Part 1)
#56: Marketing Executive & Thought Leader, Bill Kong, on Major Marketing Disruptions and Zi “Perfect, Modern Marketer” (Part 2)
#55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)
#54: 100 Decisions to Bootstrap a Consulting Firm? Ex-Accenture Senior Consultant, Alex Goldenberg, on Deliberate Growth (Part 2)
#53: AG Consulting Founder, Alex Goldenberg, on Escaping Communism and Blueprints to a Thriving Consulting Business (Part 1)
#52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2)
#51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1)
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