Is your brand all over the place? Or are you tired of feeling stuck in the same old personal brand routine? Personal branding master Erik Cabral is spilling his secrets - and it's easier than you think!
Erik is dropping some serious gold, as he shares his top tips for developing a brand people actually connect with. First up, look within to uncover your true self. Next, he teaches how to leverage your strengths when sharing your brand. Not everyone is cut out for video - find your superpower medium! And finally, the key to lasting trust - follow through on promises!
Here are some power takeaways from today’s conversation:
Gain clarity on your core values and message
Leverage your strengths in communication delivery methods
Make promises to solve problems for your clients and community
Episode Highlights:
[00:05] Clarity in Communication
Without taking the time for self-reflection to understand your core values and beliefs, how can you expect others to understand your message? The first step is gaining clarity on who you are through meditation and introspection. With a strong foundation of self-awareness, you can then focus on crafting a message that clearly communicates what you stand for to your audience. Having clarity about yourself allows you to navigate life's challenges with confidence and solve problems from a place of authenticity.
[01:31] Leveraging Your Strengths in Delivery
Focus on your natural strengths when choosing a communication method like podcasting, writing, or video. Not everyone is comfortable in front of a camera, so it's key to leverage formats that play to your talents. The options range from written content like blogs and newsletters to audio-only mediums. Go "all in" on your strongest delivery approach rather than spreading yourself too thin across multiple channels. By understanding your unique abilities and preferred styles of conveying information, you can authentically connect with your audience through the right vehicles.
[02:51] Keeping Your Promise
Make clear promises to your audience and be sure to follow through. Whether it's clients, family or friends, people expect commitments when interacting with brands and individuals. Think about how you uniquely solve problems for others and the assurances you can provide. By living up to the promises you make through effective clarity and delivery, you can develop meaningful connections and serve your community with confidence.
Resources Mentioned:
Entrepreneurs Circle podcast is an On Air Brands production.
On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> info@onairbrands.com
Learn more at: www.onairbrands.com
Find and follow Erik at: www.erikcabral.co
Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide
Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/erikecabral/message Support this podcast: https://podcasters.spotify.com/pod/show/erikecabral/supportE157: The Art of Speaking the Language of Your Audience and Great Storytelling with Pat Quinn
E156: Why You Should Hire a CFO with Adam Rundle
E155: The Power of Podcasts and Showing Up with Steve Sims
E154: The One Habit You Need to Develop as an Entrepreneur with Mitchell Beinhaker
E153: Building Entrepreneurial Resilience with Holly Morgan
E152: The 6 Steps to Time Management Secrets of Billionaires with Amanda Holmes
E151: Reimagining How You Do Your Marketing with Chris Carr
E150: Mastering The Miracle Morning with Hal Elrod
E149: Level Up Your Life, Emerge, and Ascend with Jamie Gruber
E148: Understanding the 80/20 Sales and Marketing with Perry Marshall
E147: The Joy of Student Housing Investment with Zachary Feldman
E146: Finding the Right Talent and Setting Them Up for Success with Chris Gannon
E145: Creating Your Blueprint for Success with Fergie Philippe
E144: Why Creating Wealth is Easy with Alex Felice
E143: Building Your Brand and Credibility with Lori Sussle Bonanni
E142: Learning the Art of Value Pricing with Jeff Venn
E141: Finding Your ONE Thing with Geoff Woods
E140: Becoming an Authority Through Video Marketing with Kristin Jekielek
E139: Living Slim and Doing the Right Thing with Wally Conway
E138: Scaling Your Consultancy Business with Erin Halper
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
Habits and Hustle
The Money Mondays