Why your brand needs an enemy

If you want your band to stand out, it needs to do so boldly. And having an enemy is part of that. By having a clear enemy to your brand (and this does NOT mean calling other brands out) you can highlight to your consumers and retailers why you are the solution they’re looking for. Even the most gentle, loving and inclusive brand needs an enemy (and can easily call theirs out in a way that’s on brand for them too).

If you want to build a food brand that stands out, sells more and turns your customers into advocates, I want to invite you to join Food Brands That Sell™ while it’s open. My signature program walks you through my tried and tested framework that will help you build a food brand you, consumers and retailers love and gives you a framework to navigate the packaged food industry. Learn more and join now at www.FoodBrandsThatSell.com

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