Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast
Support the Show. Get the AudioBook!
AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple
SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Allen Adamson, cofounder of Metaforce, the “special forces” of marketing, and author of several books on branding and marketing.
Allen studied filmmaking in college but realized he didn’t have the drive for making films he saw in others. This realization - that you need to have both passion and talent for what you spend your life doing - has been a guiding principle. After earning an MBA at NYU’s Stern School, he went to work in advertising, starting with Unilever, then moving into agency work and eventually leading Landor Associates, a global branding firm. Allen made the leap to entrepreneurship six years ago when he decided to write his next book.
At Metaforce, Allen seeks first to listen and understand what his clients’ problems are, and then work with them on finding a solution, rather than simply offering a service that may or may not be effective. As someone who has worked for years in advertising and marketing, Allen has found himself at the intersection of creativity and business, straddling the line between offering innovative solutions but also recognizing the constraints of budgets and deadlines. Key to succeeding in this area, Allen says, is embracing non-linear thinking. In writing his books, Allen has found he connects naturally with a community of colleagues and potential clients while also learning and then sharing what he’s learned.
Now, let’s get better together.
Actionable InsightsBook or Blog or Twitter or LinkedIn or JSYPR
Learn more about your ad choices. Visit podcastchoices.com/adchoices
10X Faster Podcasting with Carl Robinson
The Man Behind the Domain Name with Richard Lau
Bringing E-Commerce to the Edge with David Perry
The Intangibles That Make You A Rockstar Podcaster
It's Better To Be Early with Troy Bannister
Make Them Love You with Richard White and Fathom
We Could Be So Much Smarter for Dr. Wayne Visser
Creating a Writing Life with Alyssa Colton
Building Better Managers with Tejaswi Gautam
In Conversation with Jane Enright and Jarie Bolander at the Commonwealth Club
All About Franchises with Steve Taylor
A Better Way to Sell Cars with Quinn Osha
A Better Brain with Portia Asli
Blue Collar Millionaires with Tyler Robertson
Defender of Data with Will McKissick
1% More with Anthony Orisses
Building Community from A to Zoom with Robbie Samuels
Butter Side Up with Jane Enright
From Movies to Marketing with Matt Wool
Saying What Matters with Mekkie Bansil
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
People Magic: How to Build a $1M Community