Tourpreneur Tour Business Podcast
Business:Entrepreneurship
Prepare to get enlightened as we have an engaging chat with Catherine Warrilow, the former marketing powerhouse behind Days Out. Catherine brings her unique insights to the table, shedding light on the importance of authenticity in branding. We dive deep into the significance of aligning a brand with customer's needs, leveraging the power of storytelling, and the irreplaceable role of a well-knit team.
(0:00:00) - Authenticity and Personal Branding in Brands
Brand strategy, customer need, culture, stories, and customer knowledge are key to a successful brand.
(0:11:37) - Tourism Success Through Personal Branding
We discussed finding the right team, creating a personal brand, and the success story of Days Out No.
(0:24:51) - Investing in Brand Development and Content
Create unique content quickly and easily, use AI to enhance audio, make content feel candid and authentic to humanise brand.
(0:31:05) - LinkedIn Content Ideas and Networking Opportunities
Catherine Warrilow emphasises authentic content, team building, unique messaging, and social media strategies for successful branding.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Update Your Local Listings - Day 17 of the 30 Day Tour Operator Challenge
Optimize Your Google My Business Listing - Day 16 of the 30 Day Tour Operator Challenge
Create your own local bucket list - Day 15 of the 30 day Tour Operator Challenge
How to Identify Booking Blockers and Boost Your Conversion Rate - Day 14 of the 30 Day Tour Operator Challenge
Create Automated Guest Emails - Day 13 of the 30 Day Tour Operator Challenge
How to Write a FAQ Page - Day 12 of the 30 Day Tour Operator Challenge
Tips for gathering guest Feedback - Day 11 of the 30 Day Tour Operator Challenge
Buy a fellow tour operator a coffee - Day 10 of the 30 Day Tour Operator Challenge
Reply to Positive Reviews - Day 9 of the 30 Day Tour Operator Challenge
How To Reply to Negative Tour Reviews - Day 8 of the 30 day Tour Operator Challenge
Tune Up Your Social Media - Day 7 of the 30 Day Tour Operator Challenge
Boost Your Instagram Engagement - Day 6/30 Tour Operator Challenge
Go Live with a Selfie Video - Day 5 of the 30 day Tour Operator Challenge
Treat Your Tour Guides - Day 4 of the 30 Day Tour Operator Challenge
Research/Try a New OTA - Day 3 of the 30 day Tour Operator Challenge
Automate Your Daily Tasks - Day 2 of the 30 Day Tour Operator Challenge
The 30 Day Things to Do Challenge for Tour Operators - Intro and Day 1
The 15 Sessions I am Excited to Attend at Arival 360
Meet the Restech: Game of Thrones Tours tells us why they picked Checkfront to power their online bookings. (122)
Meet the Restech: How Switching to Peek Pro Increased our Online Sales by 30%
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