Gillian Tett on a New Way To Understand Business and Life

To explain the power of anthropology to help us better understand the modern world, Financial Times journalist and bestselling author Gillian Tett joined us in this week's episode. Tett has a PhD in anthropology from Cambridge University and outlining the ideas in her acclaimed new book Anthro-Vision, she showed how we can identify what she calls the ‘webs of meaning’ that underlie consumers’ behaviour in very different cultures across the world. The episode was hosted by former editorial director of the BBC Kamal Ahmed.

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