Season 3 Episode #3. Listen how having a great Listing Launch process nets sellers more money and creates referral business for the Realtor.

In this Episode Michael talks with Tracie Gulit, and David Hogan. Tracie and David share their listing launch ideas. Each of them starts with a detailed checklist that is shared with their clients. It gives very clear steps as to what needs to be done. It also helps keep them on task and making sure they are consistent and not missing anything.

We talk Pre inspections and why it is so important. In fact, David says. " I hope we do them always and that doesn't change." Pre-Inspections put the seller in a power position because they are listing their property knowing what may come up on a buyer inspection and also being able to fix some items putting their home in a better light for the potential buyers.

The power of staging. Homes need to look appealing to all types of buyers. When a home is staged by and expert it is allowing the buyers to see the true potential of the home.

Professional photography. All homes get professional photos and video. These homes need to shine online. Many homes in order to make the final cut need to show well in an online setting.

Great ongoing communication with the seller as they navigate the dynamics of the market in Pre, and Post time frames. Tracie talks about the data points she shares with her clients, so they are aware of the activity happening on their home.

Always setting clear expectations and setting weekly communication schedules.

They also talk about the power of the Windermere Ready program and how doing all of this is much like an interview process for future sellers. When they have an amazing process, they are being watched by other potential sellers which leads to future business.

It you would like to reach out to either Realtor see contact info below.

Tracie Gulit she can be reached at 360.201.6433. IG is @traciegulithomes

David Hogan 425.890.3318. IG @davidhoganhomes