Oliver Nutt, Vice President, Marketing and External Communications at General Dynamics Information Technology (GDIT), shares insights about the importance of branding, leading large organizations, and navigating change.
Most of our guests here on Leaders of B2B are usually startup founders overseeing smaller teams. So hearing from a leader of a large organization is extremely insightful.
Nutt talks about the importance of branding in enterprise organizations. This marketing responsibility is critical, serving both internal and external purposes. In the case of GDIT, it was essential, following a merger. It was a means of projecting unity, rallying behind a new culture, and placing them on the map.
Nutt talks about the dynamics of leadership as it scales. The approach shifts when you’re leading a team, multiple teams, and an entire organization. With a constant number of hours in a day, it’s essential to build a culture of trust and empowerment.
Nutt explains how the spirit of entrepreneurship can also work in a corporate environment. The same feeling of embracing change, even if it is uncomfortable, also holds true. The move from General Dynamics in the UK to the US was a huge step. Nutt thought he’d never be ready to take on this daunting task but found that it was great for his career.
Business leaders can gain great lessons from large organization leaders like Oliver Nutt. See how you can take some of these and apply them to your own startups.
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
Leadership and Decision Making Principles with John Milburn of Clear Skye Inc.
On Being Customer-Centric and Workflow Focused with Derek Gerber of Explainify
DNA Computing Capabilities with Dave Turek of CATALOG
Resiliency and Flexibility as a Marketer with Chantelle Marcelle
Founding on shared philosophies with Di Di Chan of FutureProof Retail
Marketing Measurement with Madan Bharadwaj of Measured
Zero to 12 customers in year 1 with Nick Foy of Silverdale Tech
Understanding cybersecurity with Justin Shelley of Master Computing
On Using Wealth for Impact with Jim Coleman of xFusion
On Building a Successful Saas Startup with Trent Whatcott of AlarmHive
Vacation Rental Management and Experiences Done in a Breeze with Ben Firn of Breezeway
The 3 roles of a CEO with Nicolas Vandenberghe
Building a Sales Partner Network Intelligently with Chris Lipowicz of Building Intelligence
Rethinking the legal industry with Raj Goyle of Bodhala
Impacting climate change through technology with Michael Jansen
Scaling a tech company in the midwest with Marc Bernstein of Balto
Kirk Harnack - The Telos Alliance
Jeremy Boudinet - Ambition
William Wickey - LeadGenius
Rob Engg - Freshbooks
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Bank of America Treasury Insights
How I Crushed It
Pharmacy Podcast Network
The Ramsey Show
Planet Money