Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.
In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.
Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.
This week's links:
Instagram and Twitch Roll Out New Algos
Amazon's Killer Quarterly Numbers
Adidas to Overinvest in Marketing
Phish at the Sphere
No One Buys Books
Yes, People Still Buy Books
Google's Cookie Delay
This week's sponsors:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
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PNR 183: In 10 Years, Content Marketing Will Be Just Marketing
PNR 182: 2017 Is the Year Brands Buy Media Companies
PNR 181: New York Times Leverages Snapchat as a Marketing Tool
PNR 180: The Bull Market in Marketing Is Just Beginning
PNR 179: Yes, Apple Will Buy Disney (someday)
PNR 178: The New Content Business Model Awaits
PNR 177: More Big Companies Investing in Original Content
PNR 176: A&E Creates Content Blueprint for Brands
PNR 175: Is Native Advertising's Fail on Brands or Publishers?
PNR 174: It Doesn't Matter If You Call it Content Marketing
PNR 173: MarTech Industry Needs to Team Up Against FANG
PNR 172: Fake News Creates Huge Opportunity for Branded Content
PNR 171: Apple and Amazon Race to Content Dominance
PNR 170: Medium Picked the Wrong Business Model
PNR 169: Could Snapchat Be the Next Myspace?
PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
PNR 167: The Battle for Custom Content
PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
PNR 165: This Is the Year Agencies Buy Media Companies
PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought
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