There’s an influencer for every thing these days. Camping equipment? Sure. Nutritional supplements? You bet. Miniatures? You know it. College admissions? But of course. In this episode, though, we’re going to focus on one of the original influencer niches: MOMS.
The rise of the influencer ushered in a new outlet for self-help. Now, not only are there motivational books and talks, there’s a product endorsement to help you live your best life. Influencers give us, perhaps, the direct line between personal growth and consumer capitalism. I talk with the author of the forthcoming Momfluenced, Sara Petersen, about all of that and more.
Footnotes:
Radically rethink how you set goals: pre-order Tara's new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting. Find it anywhere books are sold or at explorewhatworks.com/book.
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EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith
EP 242: Embracing Uncertainty To Grow Your Business With Co-Creating Inclusion Founder Alethea Fitzpatrick
EP 241: Finishing What You Start With Start Finishing Author Charlie Gilkey
EP 240: Leveraging Commitment To Find What Works With Tara McMullin And Big Dreams Bold Moves Host Malia Russell
EP 239: Expanding Your Capacity Beyond The Classroom With Design Dance Founder Debra Giunta
EP 238: Scaling Up With A Certification Program With The Ops Authority Founder Natalie Gingrich
EP 237: Discovering What Scales With Writer & Maximum Impact Founder Katey Schultz
EP 236: Leveraging Your Special Sauce With Speaking Your Brand Founder Carol Cox
EP 235: What’s Working To Scale With Software With Scale Spark Founder Susan Boles
EP 234: Choosing Not To Scale With Oki Doki Co-Founder Marie Poulin
EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows
EP 232: Scaling From The Start With Yellow House Media Co-Founders Sean & Tara McMullin
EP 231: Taking Risks And Experimenting With Confidence With Author & Online Business Manager Victoria Klein
EP 230: Finding The Confidence To Come Back After Major Loss With Book Coach Jodi Brandon
EP 229: Leveling Up Your Confidence With Lawyer Victoria R. Clark
EP 228: Trusting Yourself & Your Decisions With Coach Katie Linder
EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman
EP 226: Showing Up With Confidence With Tell Me A Story Founder Hillary Rea
EP 225: Finding The Confidence To Close Big Deals With Edios Media Co-Founder Michael Karsh
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