CEO Tricia Benn shares how her life was shaped by her upbringing on a hobby farm, instilling values of usefulness and hard work. Tricia's leadership philosophy, rooted in teamwork and resilience, stems from her farm adventures and experiences in competitive figure skating, where she learned the importance of setting goals, facing challenges, and embracing uniqueness. Her experiences extend to her parenting style, encouraging her daughters to discover their passion and make a difference. Tricia emphasizes the significance of mission, vision, and values in building successful teams. She shares her secrets around the hiring process and fostering a culture of authenticity and shared purpose. Having built and led teams across many businesses, Tricia’s passion lies in authentically inspiring and uplifting others through success and failure. She shares her personal definition of what success looks like including meaningful disruption, rejecting perfection, and promoting continuous personal growth.
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