Today in the guest chair we have Tracey Pickett, Founder of Hairbrellal. Hairbrella is an innovative rain hat combining fashion and function to protect women's hair from the rain. Hairbrella was launched on Kickstarter and was successfully funded in December 2016.
Since then, this passionate entrepreneur, attorney, inventor, and speaker has invested her money, time, blood sweat and tears into bringing Hairbella from an idea and prototype to fully developed product on the market.
In today’s episode, you will hear how Tracey began her legal career at a Fortune 5 technology company working in the areas of corporate and intellectual property law. She was an attorney by day and spent nights and weekends developing her passion for entrepreneurship.
In 2014, Tracey launched her first entrepreneurial venture, Eboticon – a media design company with a mission to create dynamic and culturally relevant emojis for niche social groups.
In November 2016, Tracey left her job to lead Eboticon full time and to launch her second entrepreneurial venture, Hairbrella.
In today’s episode, Tracey breaks down:
The financial investments she made to patent and prototype Hairbrella How she used early user feedback to continue to develop and improve her product How she pushed past the earliest challenges in her business to make a product that is stylish and WORKSListen on Apple Podcasts, Spotify, Soundcloud, Stitcher, Spotify
This episode is brought to you by:
HoneyBook is offering Side Hustle Pro listeners 50% off when you visit tryhoneybook.com/hustlepro. Payment is flexible, and this promotion applies whether you pay monthly or annually.
FreshBooks
Try FreshBooks FREE for 30 days. Go to freshbooks.com/sidehustlepro and enter SIDE HUSTLE PRO in the how did you hear about us section to get started.
Skillshare
Explore your creativity at skillshare.com/sidehustlepro and get 2 free months of Premium Membership.
Links mentioned in this episode
TraceyPickett.com Eboticon Hairbrella Jewel Burk Side Hustle Pro episode The 10X Rule: The Only Difference Between Success and FailureClick here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Send questions to “Ask Nicaila”
You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.
Social Media InfoTracey Pickett (Instagram) - @ttraceypickettesq
Tracey Pickett (Twitter) - @traceypickett__
Hairbrella (Instagram) - @hairbrella
Hairbrealla (Twitter) - @hairbrella
Eboticons (Instagram) - @eboticons
Side Hustle Pro – @sidehustlepro
#SideHustlePro
176: REWIND: CurlMix Founder Kim Lewis On How To Market Your Physical Products
175: REWIND: Meet Janice Bryant Howroyd: The first African American Woman To Run A $1-Billion Business
174: Ask Nicaila Anything: How I pay taxes, My biggest challenges getting started and more!
173: How Podcasting Helped Me Find My Voice and My Purpose
172: Entrepreneur in Residence Check-In with Lisa Pegram, Founder of Belle 51
171: How this CEO Opened a Successful Bed & Breakfast on the Side (Lisa Brown Alexander of Wellspring Manor & Spa)
170: How Black Women Can Build Legacy Wealth (w/ Dr. Pamela Jolly)
169: How Karleen Roy Created A Boutique Creative Agency for Celebrity Clients
168: LIVE PODCAST! How to Play Big and Get These Coins, Sis
167: How Rochelle Porter Launched Her Apparel and Lifestyle Brand While Working Full-Time
166: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique
165: How PhD, Gettin’ Grown Podcast Host, and Coach of #TeamTypingFast Dr. Tykeia Robinson Juggles it All (Side Hustle Spotlight)
164: How The Founder of The Village Market Is Bringing National Exposure To Black-Owned Businesses (w/ Dr. Key Hallmon)
163: From Side Hustler to CEO: Meet Sonia Lewis, Founder of The First African American & Woman-Owned Student Loan Repayment Company
SIDE HUSTLE PRO LIVE PODCAST! OCT 9 in DC
162: How to Balance Your Side Hustle With Your J-O-B (Side Hustle Series Pt 3)
161: Entrepreneur Diaries: I was on the TODAY show!
160: How to Lay the Foundation of Your Business When It’s Still A Side Hustle (Side Hustle Series Pt 2)
159: How to NOT Let Fear Cripple You When You’re Starting Your Side Hustle (Side Hustle Series Pt 1)
158: The 3 Year Anniversary Episode: 5 Lessons in Growing and Running My Business
Create your
podcast in
minutes
It is Free
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays