You Can’t Be a NY Times Bestselling Author with 17k Followers.. OR CAN YOU?!

I’ve had 17,400 Instagram followers for YEARS now.
Sure, it tracks up a bit.

Down a bit.

But overall, it HOVERS around that number 🛸

Same with my trusty email list.

A few subscribers up.. then a few down.. and repeat.

But, what can I REALLY expect?

I HAVEN’T TAKEN AUDIENCE GROWTH SERIOUSLY SINCE 2017.

Since I became a “real business”.

With real problems.

And real distractions, which took me away from tinkering with Reels and writing e-books with 100+ social media tips just "because" and sharing blog posts documenting my Instagram growth because it felt FUN.

In 2023 though, I changed my business model.

I gained clarity on my founder type and ditched the big, stressful business to to intentionally go back to my creator roots.

Here’s why:

In November 2022, I turned 40.

And let me tell YOU:

There’s something about turning 40 that puts everything into perspective.

It makes you realise that you are not, in fact, immortal.

That “later in life” has actually come WAY FASTER THAN YOU THOUGHT IT WOULD.

And that the spritely 19-year-old-you who thought that forty was VERY, VERY OLD existed MANY years ago.. and could in fact have a 21-year-old child by now.

What a mind f&^% of the MOST epic proportions.

Turning 40 made me take stock.

Of the time I’d spent.

Of the time I might have left.

And of what I wanted to achieve in that limited window that would most likely fly by FASTER that I could say “60”.

It helped me – in the best possible way –  to define my dreams and what I REALLY wanted to do with the increasingly limited time I have left.

Here’s what I realised in the process:

That I was really, really proud of what I’d achieved in the 7 years prior since I’d started my business.

.. Even though I was a late bloomer.

… Even though  I’d spent FAR TOO MUCH of my life *ahem my twenties into my early thirties* waiting for the weekend and losing myself in happy hour.

.. And even though I’d veered a little off course in building the wrong model for me.

With every misstep, I’d had the tenacity, courage and clarity to course correct and keep chasing after my dreams.

And ALSO?

I realised that I was in NO WAY DONE YET.

That in many ways, I was just getting started.

In this we

Want more?

📫 Subscribe to the Lifestyle Business School Newsletter: This is BRAND NEW! For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day for two weeks, and then weekly thereafter. Subscribe here.

🎧 Subscribe to the Podcast:
With over one million downloads and counting, make sure you hit the follow/subscribe button right now to get new podcasts episodes automatically every week.

📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get Clarity on what to work on first or next to help you start or grow your leveraged expertise-based online business. Click here to get it for free.

🎓Join Lifestyle Business School Today for $149/m:
Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. ...