Now, WHY would you want to use Google Analytics, instead of Google Optimize?
I've blogged and vlogged a lot about Google Optimize and have used it a ton for both Data Driven Design and our clients, and it is an amazing A/B testing tool.
But Optimize is meant for true "experiments" like deciding with design or content elements within a page work best at converting users.
Typically, this works best for "higher traffic sites" with already low bounce rates, because higher traffic sites with already super high engagement rates really need to get super detailed into further optimization using data.
Optimize also works well for sites seeking higher traffic, with already strong engagement rates but looking to decide things like:
- Which headline or sentence should I use as my web copy?
- Which color should a Call To Action button be?
- What should that button say?
- Which of these two or three photos would best engage users for a particular space?
What Google Optimize DOESN'T DO WELL, that Google Analytics does well for A/B Testing, is allow you to create completely separate layouts and test them against one another. This is done through simply creating a variant or multiple variant pages at different URLs.
So your variants are PAGES, not ELEMENTS OF A PAGE.
This is excellent for website redesign projects in which your business might be debating over two or more homepage "concepts" or running marketing campaigns to landing pages and what to do some initial testing around which one to spend the most money against.
Watch this video to see how to set up these kinds of experiments in Google Analytics and get them live on your website.
Become a supporter of this podcast: https://anchor.fm/paulhickey/supportSports Card Strategy Deep Dive: Mahomes versus Burrow, Bronny James Plays, & Wemby's Future
Sports Card Strategy Ep. 107: Different Strategies for NBA Profits, Shohei Talk, QB Buys and Sells
Sports Card Strategy Ep. 106: Buying The NFL Dip; NBA Hype Cycle Sells; Football & Baseball Buys
Sports Card Strategy Show & Tell: 90s Hockey Inserts, Grading '86 Fleer Jordan; Photo Variation Play
The Baseball Card Strategy Show: Rankings Recap, Prospect Buying Season, and Flier Plays
Sports Card Strategy Ep. 105: NBA Season Is Here! NFL Midseason Lull, How To Go Where They Ain’t
Sports Card Strategy Show & Tell: eBay Watchlists, Wax bundles, and Viewer Submissions
Sports Card Strategy Ep. 104: NBA Sells to Help Reallocate Your Portfolio w/ Guest Duke Dodson
Sports Card Strategy Show & Tell: How To Clean Your Sports Cards; Does Cleaning Your Cards Work?
Sports Card Strategy Ep. 103: NBA Preseason First Impressions and NFL Movement Recap
Sports Card Strategy Show & Tell: Custom Creations, Card Shows, and Viewer Submissions
Sports Card Strategy Ep. 102: Dame to Milwaukee, Vintage PSA L's, Gary Joins from Hoops and Cards
Sports Card Strategy Show & Tell: Collection Pickups, WhatNot Flipping, and PSA Reveals
Sports Card Strategy Ep. 101: New Wemby Prints, Early NFL Injuries Fueling Investor Decisions
Sports Card Strategy Show & Tell: What Does A Nick Chubb Collector Do Now? Dollar Diving & More
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Sports Card Strategy Show Ep 99: Big Kelce Wins, Basketball Buys, DeShaun Watson Bounceback?
Sports Card Strategy Show & Tell: Jackie Robinson, Ted Williams, Vintage MLB; NFL/NBA Quick Flips
Sports Card Strategy Show Ep98: Sell Shedeur, Ant, PSA 9s; Soccer Buying Tips; eBay Auction Risks
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