I have learned a lot about cognitive empathy by learning copywriting. After all, copywriting is a puzzle—the puzzle of figuring out what someone is thinking or feeling and how you can connect your idea to that thought or feeling.
So, it seemed only fitting that I would invite a copywriter to this series on decoding empathy to share her process and give you a behind-the-scenes look at cognitive empathy in practical application. In this episode, I get real nerdy with Samantha Pollack, a positioning strategist and copywriter, and think about how the digital doppelgangers we create via our personal brands might help us get curious about who is behind others' digital doppelgangers.
Footnotes:
Find every essay and episode in the Decoding Empathy series.
Every episode of What Works is also released in essay form at whatworks.fyi!
★ Support this podcast ★EP 395: Self Help, LLC: Instagram, the Algorithm, and Personality Types with Steph Barron Hall from Nine Types Co
EP 394: Self Help, LLC: The Paradox of Self-Help Expertise with Patrick Sheehan
EP 393: Self Help, LLC: Selling Empowerment with Kelly Diels
EP 392: Self Help, LLC: Winners & Losers
COMING SOON: Self-Help, LLC
EP 391: How do human decisions shape the economy? with Stacey Vanek Smith
THE BOOK: Do your Big-G Goals Serve You?
EP 390: Context Clues: Is a recession inevitable?
EP 389: Context Clues: Does everyone need a personal brand?
EP 388: Extra Context: Not Getting Paid
EP 387: Context Clues: Is there hope beyond positive thinking?
EP 386: Extra Context: Getting Paid
EP 385: Context Clues: Who do you work for?
EP 384: Context Clues: Do you love your work?
EP 383: Extra Context: Rugged Individualism
EP 382: Context Clues: What makes for a fair refund policy?
EP 381: What happens when you take a 4-month break from business as usual?
EP 380: When does overdelivering become overcompensating? with Allison Davis
EP 379: Why do we choose squeezing more in over taking time off? (Time & Money 8)
EP 378: How much time do you work? with Anne Ditmeyer (Time & Money 7)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Young and Profiting with Hala Taha