Climate Mayhem - Presented By The Daily Marketer
Business:Entrepreneurship
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.
Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode.
Show Notes
Joseph Campbell's Hero With A Thousand Faces: https://www.amazon.com/Thousand-Faces-Collected-Joseph-Campbell/dp/1577315936
Bizible on Cohort Analysis in B2B businesses: https://www.bizible.com/blog/how-to-cohort-analysis-b2b-marketing
Randomizec Controlled Test defined by MedicineNet: https://www.medicinenet.com/script/main/art.asp?articlekey=39532
Neil Patel goes deep on LTV (defined): https://neilpatel.com/blog/how-to-calculate-lifetime-value/
Episode in blog format: https://jakubkubicka.com/cohort/
#89 EVgo The EV Charger Dilemma and How We'll Reach Critical Mass of EVs (We're Closer Than You Think) (Part 2)
#88 EVgo Lead Data Scientist, Austin Zaccor, on What the VW Dieselgate Scandal & EVgo Share in Common (Part 1)
#87: Kerbo Charge: Breaking Habits, Tinders of Launching a Climatetech Startup & Getting Their Groove on (Part 2)
#86: Kerbo Charge: CEO & Serial Founder, Michael Goulden, on Democratizing EVs and Pioneering the Future (Part 1)
#85: Impossible Foods: Why Consumers Choose Tasty Plant-Based Meats and Getting Competitors to be Successful (Part 2)
#84: Impossible Foods: Sales SVP, Dan Greene, on Reverse Engineering Burgers, the Foodie Wedge To Consumers (Part 1)
#83: DroneSeed: Going Big with Drone-Based Reforesting, Launching a Carbon Offset Flywheel at Rapid Speed (Part 2)
#82: DroneSeed: CEO, Grant Canary, on Learning from Tree Machine Guns & Solving 1 Million Acre Fires (Part 1)
#81: Cloud Paper: Getting Big-Name Investors, Perfect Not Being an Enemy of Good, & Changing Human Behavior (Part 2)
#80: Cloud Paper: Cool Cat & CEO, Ryan Fritsch, on Bamboo's Wonder & Driving Multi-Generational Change (Part 1)
#79: What on Earth is Climate Mayhem? 2 Startup Junkies, Big Thinking, & a Hypothesis
#78: Cutting Teeth In the High Octane World of Marketplaces & Discovering Supply Principles With Uber Alumni and 1000-Point Scorer, Matt Kurman (Part 2)
#77: Director of Growth Programs at Convoy, Matt Kurman, on Taking the "Road Less Traveled" and Convoy's Brilliant Flywheel that just KEEPS ON GIVIN (Part 1)
#76: How do you build a marketplace startup from SCRATCH? Rover Co-founder, Bestselling Author, and TED Speaker, Greg Gottesman, Gives the Formula (Part 2)
#75: Co-founder and Managing Director of Pioneer Square Labs, Greg Gottesman, on Obsessing over Marketplace Dynamics and Killing Great Ideas (Part 1)
#74: How do you Disrupt the $40B Storage Industry, While Creating Passive Income for Every American? PR Expert, Casey Schow, Shares How (Part 2)
#73: What does the Utah Jazz, Passive Income, and the Uber of Storage all share in common? Casey Schow, Head of PR @ Neighbor (Part 1)
#72: Can you make a living as a gig worker? Founder & CEO of Solo, Bryce Bennett, on becoming indispensable to 60M US gig workers (Part 2)
#71: Marketplace Magnate and Former GM of Uber Portland, Bryce Bennett, on Lessons of "jumpstarting a marketplace" and "Marketplace Density"(Part 1)
#70: Affiliate Marketing = The Perfect Marketplace Top Soil? Partner Marketing Savant & Award-Winning Performance Marketing Leader, Brian Marcus, Tells (Part 2)
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