In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.
Key Takeaways:
(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.
(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.
(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.
(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.
(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.
(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.
(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.
(37:57) The ongoing challenge of adapting to rapid changes in the business environment.
Resources Mentioned:
Egress Solutions
GTM Disrupted Podcast
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
#B2B #BusinessLeaders #Leadership
Building a Digital Front Door Healthcare Solution by Bootstrapping with Keith Algozzine of UCM Digital Health
Achieving More with What You Have through Strategy, with Khalil Stultz
Doing More in Less Time with the Right Team and Tech, with Cindy Jordan of Pyx Health
Scaling Your Startup Sustainably Through More Deliberate Steps with Justin Nassiri of Captivate.ai
Making an Impact in Curing Cancer through People Leadership and Technology with Marie E Lamont of Inteliquet
Solving Multiple Business Problems with Data and Innovation with Alec Zopf of Wellth Inc.
Transforming Ideas into Innovation with Harshit Jain of Doceree
Turning Data Into Effective Cancer-Fighting Actions Using AI with Gerry Hogue of VieCure
Using Lean Startup to Be Flexible with the Market’s Needs with Ted Gutierrez of SecurityGate.io
Transforming Ideas into Innovation through Empowerment and Belief, with Gareth Genner of Trust Stamp
Enabling More Makers with No-Code Enterprise Software with Sagi Eliyahu of Tonkean
Balancing Your Resources Is the Key to Startup Success with Bob Bickel of GiveSignup and RunSignup
Startup Leadership Fundamentals with Erik Kostelnik of Postal.io
Simplifying Alignment of Goals and People, with Michael Cheng of Lumen5
Enhancing Your Digital Marketing Strategy with Micro-influencers with Vinod Varma of Creator.co
Bridging Innovation with Compliance in the Financial Sector with Jim Brusstar of Treasury Prime
Building Successful Teams is the Key to Startup Success with Arman Eshraghi of Qrvey
Jumping from Software into Healthcare, with Edmundo Gonzalez of Marpai Health
Scaling a Startup Fast, with Andrew Butt of Enable
Hiring Right, Using an Objective Process with Josh Millet of Criteria Corp
Create your
podcast in
minutes
It is Free
Pharmacy Podcast Network
Aktörspodden
The Power of Storytelling
The Ramsey Show
Planet Money