Power Quote: "The future is already here – it's just not evenly distributed." - William Gibson
Personal Story and Lessons: Business world is not completely rational. Dan shares a story of how one little change to the copy of an email campaign translated to a big jump in open and click and signup metrics. "We don't always know what is going to work and it's probably not the thing that we predict". Balance between customization and automation for campaigns.
Closing Takeaway: The only thing you can actually control is your time and what you do, you can't control the outcome.
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Episode 16: Tamara Grominsky, product marketing leader at Unbounce, on segmentation and improving free trial to paid conversions
Episode 15: Chris Damico, sales leader at Citrix, on how paying attention to basic human needs boosts sales productivity
Episode 14: John Rosar, CEO of RevGen, on traits of a top sales performer and sales leader
Episode 13: Year-end Recap and 2019 highlights
Episode 12: Larry Long Jr, a seasoned sales leader, on how "serving others" continues to benefit him
Episode 11: Anna Cockell, Enablement at Envoy, on her transition from PR to the emerging role of "Enablement" and why she thrives
Episode 10: Martin Aguinis, a marketing lead at Google, on lean product and stories behind one of the most loved developer tools worldwide
Episode 9: Shaun Allen, an Insides Sales Leader at Citrix, on practicing servant leadership and influence to grow his team and build alignment with marketing
Episode 8: Raechel Lambert, Ex-Intercom and now a Partner at Olivine, on making hard choices as a product marketer
Episode 7: Strawberries and cream OR worms? You will be surprised!
Episode 6: Mark Adams, Former President of Micron Technologies and COO of Lexar, on customer focus and when to push back
Episode 5: Insights from a marketing failure and a sales failure
Episode 4: "Crossing the Chasm" principles to create evangelists within your sales team
Episode 3: Create win-win-win for a new market launch AND the secret sauce to creating killer positioning and messaging
Episode 2: What does an amazing outcome look like once you have marketing and sales alignment?
Episode 1: Winning Combo Podcast Intro
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