Consumers today are inundated with so much promotional messaging and content in the marketplace that they often don’t know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world.
YOU WILL LEARN:
· The importance of authentic brand belief.
· The steps a small business can take to stand out.
· The five questions every business narrative should answer.
MENTIONED IN THIS EPISODE:
“Think Do Say,” by Ron Tite
https://www.amazon.com/Think-Do-Say-seize-attention/dp/1989025714/ref=sr_1_1?keywords=ron+tite&qid=1652439378&sr=8-1
MasterMind
https://www.buffiniandcompany.com/events/mastermind-summit/
“The Imaginary Girlfriend,” by John Irving
https://www.amazon.com/The-Imaginary-Girlfriend/dp/B00JDNQ6ZS/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1652645567&sr=8-1
“Pulp Fiction”
https://www.imdb.com/title/tt0110912/
“Cinema Paradiso”
https://www.imdb.com/title/tt0095765/?ref_=fn_al_tt_1
NOTEWORTHY QUOTES FROM THIS EPISODE:
“A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite
“The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so’.” – Ron Tite
“It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite
“You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite
“What is the one thing you do that connects your purpose to where you make money?” – Ron Tite
See acast.com/privacy for privacy and opt-out information.
A Navy SEAL’s Take on Service with Andrew Paul #149
Principles for Better Living #148
Choose to Win with Tom Ziglar #147
The Buffini Brothers on Business – Q&A with Brian and Dermot Buffini #146
All In to Win #145
Building Your StoryBrand with Donald Miller #144
Life Without Limits with Nick Vujicic #143
Five for Fighting – an Interview with John Ondrasik #142
Manners Maketh Money #141
Take a Bite Out of Life #140
Getting on the Same Page – a Q&A with Brian and Beverly #139
How to Be Mentally Tough #138
How to Have a Great 2019 #137
Getting Fit – The Enlightened Savage Tells All #136
How I Lost 30 Pounds and How You Can Too – an Interview with Angelo Poli #135
The Precious Present #134
Your Bold Questions Answered #133
Mastering the Art of Sales #132
Brian Buffini’s Bold Predictions #131
The Giver’s Guide to Greatness, Part 2 #130
Create your
podcast in
minutes
It is Free
The Everyday Millionaire
Pure Hustle Podcast
Making Bank
The Ramsey Show
Planet Money