On Good Authority: Publishing the Book that Will Build Your Business
Business:Entrepreneurship
Kay Allison is a former Senior Vice President at a global ad agency who increased her income by six, met and married a man she’s still crazy about 21 years later, helped Fortune 200 companies generate two billion in new revenue, adopted a child and invented four successful businesses since going alcohol free over two decades ago.
In short, she's learned how to live a JUICY AF life. And now she's written a book it.
While we talk a bit in this episode about being AF and her program for women who want to go AF, mostly we focused on how she went from behind-the-scenes power woman to forward-facing voice of freedom from alcohol.
And Allison did it all by giving first. This means that when she locates a podcast she wants to be on, she listens to episodes in the car while sending herself voice notes about how she thinks she could provide something as a guest. She also sends bookers handwritten notes, makes personal videos and, in short, thinks of how she can be of service. As you can imagine, her success rate for getting booked is quite high.
In this episode, she breaks down the giving-first mentality, including a not-to-be-missed method for getting people to actually open your book and not just let it sit on the shelf.
Enjoy this delightful strategy...and delightful woman.
ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
Coach Mike Bayer on Going From Addiction to Dr. Phil & in the Process, Selling 100K Copies of His Book
Lifestyle Business Coach Lauren Wallett Sharing the Shameful
Tech Titan Kevin Chiu on Quitting Drinking & Raising Millions
SMART Recovery President William Greer on Alternatives to AA
Todd Zalkins on Being the Worst Case Doctors Have Ever Seen
Meditation Special with Anna David
The Sober Glow's Mia on Gray Area Drinking
Ruby Warrington on Being Sober Curious
Omar Pinto on SHAIR-ing Sobriety
Arlina Allen on Sobriety in Silicon Valley
Anna David on Dating a Newcomer Who May Have Still Been High
Bucky Sinister on Dating a Mysterious Woman with a Mohawk
Lauren Wallett on Flying to America from South Africa for a Date
Matt Lieb on Bottoming Out with a Turkey Baster
Matt Gallagher on Doing Acid with a Bull
Anna David on Babysitting (with) a Movie Star
Kane Holloway on Why to Not Drunkenly Steal Your Dad's Car
Debi Hall on Handling the Waves of Sobriety
Eddie Pepitone on Sobriety During End Times
Melanie Vesey on Performing for Drunk Trump Supporters
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle