Elevate: The Official Podcast of Elite Agent Magazine
Business:Careers
Josh Horner knows how to choreograph success, one client at a time.
Adept at grabbing an audience’s attention and keeping it, Josh has rewritten the script as a dancer on Broadway, a choreographer at Disneyland and now he’s doing it with real estate.
As director of The Horner Agency, Josh has built an attraction brand and redefined what it means to engage, educate, entertain and exceed expectations in an industry where trust, time, and confidence are currency.
In today’s edition of the Elevate podcast, hosted by Kylie Dulhunty, Josh gives a master class in how to tap into the emotion behind a sale and use it to connect with clients and craft memorable experiences that generate word-of-mouth acclaim.
He also peels back the layers on how he creates his viral listing and sold videos, including how to capture and keep attention, how to navigate the fine line between clever and tacky and what to do when a vendor isn’t interested in a humorous video.
Kylie also quizzes Josh on his dance career, how he got into real estate, the unlikely crossover skills between the two professions, and the strategies that took Josh from struggling with real estate basics to the phone ringing off the hook.
And what about his garden gnome logo? With the flair that only he can muster, Josh reveals where the logo concept came from, what it symbolises and how his client gifts continue to market his brand long after the sold sticker goes up.
“Your two words are trust and confidence, with the entire community. If you can build trust and confidence with people, then they’ll listen to what you have to say. Otherwise you just sound like a bloody parrot repeating some scripts or dialogue from some real estate coach.”
Kylie and Josh also discussThe post Raising the curtain: Josh Horner on doing real estate differently, creating connections with clients and marketing that goes viral. appeared first on Elite Agent.
Behind the news: Matt Lahood and Samantha McLean on how to sell a property in a cooling market, dealing with tentative vendors and the data that’s starting to turn the corner
The Leadership Diaries: Andrew Coronis on keeping up with AI, managing a team of leaders and the importance of adaptability
50 years in real estate: Philip Webb on real estate over the decades, building a rent roll and his legacy
The Leadership Diaries: Ben Faulks on building team culture, recruiting top talent and scaling up
Selling Sunset: Jason Oppenheim on changing market conditions, reality TV fame and what to watch in the US real estate market
Key pillars of success: Joel Hood and Jarrod Carman on marketing yourself, taming your database and making effective cold calls
The buyer’s journey: Samantha McLean and Mark Edwards on the art of ‘mass personalisation’, the AI boom and the agents that stood out during their house-hunting journey
Behind the podcast mics: Samantha McLean and Leanne Pilkington reflect on 2022 highlights and what’s in store for real estate in 2023
Matt Lahood and Samantha McLean on what’s in store for property in 2023, the impact of rate rises and where investors stand in the current market
The power of people: Jodie Stainton on leadership, legacy and forging lasting relationships
Trends emerging: Peter Schravemade on PropTech, innovation and the property marketing methods buyers want to see
The Leadership Diaries: Thomas McGlynn on why leadership is a contact sport involving collaboration, communication and constant improvement
Learning from London: Alice Geddes on apartments, auctioneering and how to keep your energy up
Recruit to retain: Brock Fisher on the impact of the rental supply crisis, fixing outdated legislation and why things like rent control are not the answer
Viral videos: Jonathan Creek on creating real, relevant and relatable content and becoming the hero of your patch
Process or progress: Dr Jason Fox on how to fix ‘default’ thinking, create strategic innovation and incentivise the team for results
The information advantage: Mindy Powell-Hodges on the rise of the property logbook and how you can use it to gain a competitive sales and rental edge
Matt Lahood and Samantha McLean take a deep dive on quiet quitting, interest rates and how to remain relevant
Back to basics: Claudio Encina on the changing market, the skills agents need right now, and how to be a hero in a time of uncertainty
People first: AREA winner Gail Richards on wellbeing strategies that work, where to get started, and how to build them into your business
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