EP18: [John North] Planning Your Leap – Expert Fridays: Getting leads from LinkedIn

Five-Time #1 International Best Selling Author, John North is a versatile and experienced entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management. John currently holds a number of titles, including CEO of Evolve Systems Group, Associate Diploma in Business (Accounting) and Fellow of the Institute of Public Accountants. John’s passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded among his peers as very innovative and highly creative in his approach.

John teaches…

• Getting leads on LinkedIn starting with profile views:
• Profile: Professional headlines – tell people what you do, not your job title
• Summary – explains what you for the benefit of your audience
• Search LinkedIn profiles for your ideal clients.
• View the profiles to attract attention and start a conversation.
• Cultivate connections and relationships with endorsements, likes, and well wishes.
• Offer an incentive, like a book, to continue connection away from the LinkedIn platform.

Sample profiles:

John North: www.linkedin.com/in/johnnorth1085

Chris J. Reed: www.linkedin.com/in/b2bsocialmarketing