Power Quote: "Do not ask what do you want to do with your life, but ask rather what do you want to have done with your life"
Personal Story and Lessons: Listen to Jeffrey's personal story and how he came up with the Stiletto Principle. When we are trying to achieve our sales and marketing goals, focus is so critical rather than spread yourself too thin.
Closing Takeaway: "Just Do the Work!" You can read and learn all about marketing and sales BUT what you ought to be doing is get on the phone, send emails, experimenting a marketing campaign. It's ok to acknowledge and accept you don't want to do it but you just have to do it!
Resources: www.jeffreytobin.com
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Episode 16: Tamara Grominsky, product marketing leader at Unbounce, on segmentation and improving free trial to paid conversions
Episode 15: Chris Damico, sales leader at Citrix, on how paying attention to basic human needs boosts sales productivity
Episode 14: John Rosar, CEO of RevGen, on traits of a top sales performer and sales leader
Episode 13: Year-end Recap and 2019 highlights
Episode 12: Larry Long Jr, a seasoned sales leader, on how "serving others" continues to benefit him
Episode 11: Anna Cockell, Enablement at Envoy, on her transition from PR to the emerging role of "Enablement" and why she thrives
Episode 10: Martin Aguinis, a marketing lead at Google, on lean product and stories behind one of the most loved developer tools worldwide
Episode 9: Shaun Allen, an Insides Sales Leader at Citrix, on practicing servant leadership and influence to grow his team and build alignment with marketing
Episode 8: Raechel Lambert, Ex-Intercom and now a Partner at Olivine, on making hard choices as a product marketer
Episode 7: Strawberries and cream OR worms? You will be surprised!
Episode 6: Mark Adams, Former President of Micron Technologies and COO of Lexar, on customer focus and when to push back
Episode 5: Insights from a marketing failure and a sales failure
Episode 4: "Crossing the Chasm" principles to create evangelists within your sales team
Episode 3: Create win-win-win for a new market launch AND the secret sauce to creating killer positioning and messaging
Episode 2: What does an amazing outcome look like once you have marketing and sales alignment?
Episode 1: Winning Combo Podcast Intro
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