The Dentalpreneur Podcast w/ Dr. Mark Costes
Business:Entrepreneurship
On today’s episode, we welcome back Aurora Winter, a repeat guest known for her expertise as a bestselling author, TV producer, media coach, ghostwriter, and serial entrepreneur.
Aurora discusses her approach to transforming words into wealth, leveraging her background in filmmaking and neuroscience to help individuals from various professions enhance their communication skills and achieve substantial results. Whether it's raising capital for a startup, negotiating a raise, or signing a new client, Aurora’s methods have proven effective across the board.
In her latest book, "Turn Words Into Wealth," Aurora outlines seven models for generating seven figures through effective communication and book publishing. She shares insights into how prominent figures like Seth Godin, Tim Ferriss, and Hillary Clinton have monetized their messages, emphasizing the importance of not just writing a book but also strategically marketing it to maximize revenue streams.
Mark and Aurora delve into the intricacies of building a personal brand through publishing. They discuss how having a book can significantly elevate one's professional stature and open doors to new opportunities. Aurora gives practical advice on how anyone, especially busy professionals like dentists and small business owners, can efficiently write and publish a book using her spoken author method.
EPISODE RESOURCES
1916: Revolutionizing Dental Practice Management
1915: Weaving Threads of Work & Joy Pt. 2
1914: Weaving Threads of Work & Joy Pt. 1
1913: Decoding Tax Strategies
1912: Black Belt Marketing Strategy
1911: Creating a Thriving Dental Business
1910: Dental Supply Ordering & Fee Analysis Manual
1909: Maximum Valuations Pt. 2
1908: Maximum Valuations Pt. 1
1907: Harnessing Collective Wisdom
1906: Hierarchy of Competence
1905: Should You Outsource Your Front Desk?
1904: Hiring Without Experience Pt. 2
1903: Hiring Without Experience Pt. 1
1902: The Operations Manual Customization Guide
1901: Value & Reward Pt. 2
1900: Value & Reward Pt. 1
1899: Solving the PPO Riddle Pt. 2
1898: Solving the PPO Riddle Pt. 1
1897: Limitless Potential Without Magic Pills
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