The Dentalpreneur Podcast w/ Dr. Mark Costes
Business:Entrepreneurship
On today’s episode, we welcome back Aurora Winter, a repeat guest known for her expertise as a bestselling author, TV producer, media coach, ghostwriter, and serial entrepreneur.
Aurora discusses her approach to transforming words into wealth, leveraging her background in filmmaking and neuroscience to help individuals from various professions enhance their communication skills and achieve substantial results. Whether it's raising capital for a startup, negotiating a raise, or signing a new client, Aurora’s methods have proven effective across the board.
In her latest book, "Turn Words Into Wealth," Aurora outlines seven models for generating seven figures through effective communication and book publishing. She shares insights into how prominent figures like Seth Godin, Tim Ferriss, and Hillary Clinton have monetized their messages, emphasizing the importance of not just writing a book but also strategically marketing it to maximize revenue streams.
Mark and Aurora delve into the intricacies of building a personal brand through publishing. They discuss how having a book can significantly elevate one's professional stature and open doors to new opportunities. Aurora gives practical advice on how anyone, especially busy professionals like dentists and small business owners, can efficiently write and publish a book using her spoken author method.
EPISODE RESOURCES
1697: Private Equity & Practice Expansion
1696: The Four Spheres of Influence
1695: Power of Moments
1694: Case Study: Dr. X Pt. 2
1693: Case Study: Dr. X Pt. 1
1692: Growing Pains
1691: Leadership, Management & Execution Triad
1690: Death by Panel
1689: Imperfect Action
1688: Your Personal Ethos
1687: Bulletproof Dental Business Pt. 2
1686: Bulletproof Dental Business Pt. 1
1685: Beyond Provision and Protection Pt. 2
1684: Beyond Provision and Protection Pt. 1
1683: Tiered Pay Raises
1682: Career Trajectory
1681: Collaboration Con Queso
1680: The PPO Foe
1679: All Things DS!
1678: DSI Phases and Belt Categories
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