Business Wars Podcast - Encore: Häagen-Dazs vs Ben & Jerry's | Ice Cream Castle | 2

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Business Wars

Business:Management

Encore: Häagen-Dazs vs Ben & Jerry’s | Ice Cream Castle | 2

2022-05-18

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It's 1958 and in New York City, Reuben Mattus is under fire. The big dairies are crushing his family's ice cream business and shutting him out of supermarkets. Desperate, he imagines a new, luxury ice cream with an eye-popping price tag. He calls it Häagen-Dazs and it's going to give his foes the chills.

This series was originally released as a Wondery+ Exclusive in 2021.

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