It's widely recognised that we are bombarded with fast-paced imagery in the modern world, whether it's social media videos, or digital billboards in city spaces.
But there has been a similar explosion in sound, says advertising entrepreneur Michele Arnese. He thinks brands can only compete with the help of artificial intelligence (AI).
Dougal Shaw speaks to the Italian tech entrepreneur who trained as a classical musician, but founded an advertising company that helps companies stand out with distinctive sounds.
(Picture: Michele Arnese of Amp looking at AI-generated music with a colleague.)
Presented and produced by Dougal Shaw
GM mustard in India
Peru’s blueberry boom
Quiet quitting in France
Is Mexico benefiting from the US-China trade war?
Business Daily meets: Athletic Brewing CEO Bill Shufelt
Counting the cost of Iftar
Argentina: Still a nation of beef lovers?
Why are African flights so expensive?
How Covid shifted US tipping
Bringing the Tasmanian Tiger back from extinction
The Phantom of the Opera: Goodbye Broadway
Inside the semiconductor factory
The Good Friday Agreement: 25 years on
Business Daily meets: World Chess CEO Ilya Merenzon
Coffee: Time for a new bean?
Fair pay for rooibos tea
Happy Birthday barcode
Population: Your questions answered
Japan's aging population
Nigeria's brain drain
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Global News Podcast
The Infinite Monkey Cage
Friday Night Comedy from BBC Radio 4
You’re Dead to Me
Elis James and John Robins