In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .
Discussed in this episode:
My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.
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How to Recruit Better Marketing Talent (for NonRecruiters) w/Dan Sanchez
How to Design a New Category
The Future of Paid/Owned/Earned Media for B2B w/Chris Walker
Don't Just Pay Influencers, Hire Them to Build a Team of Super Stars
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5 Reasons ABM is Not For You
How ABM Can Accomplish Multiple Objectives
The Role of Website Personalization in ABM
Every Book on ABM Compared (I Read Them All)
ABM Basics with Dan Sanchez - Part 1
How to Supercharge Your ABM Engagement - ABM Basics with Dan Sanchez - Part 2
How To Use Data to Predict Buyer Intent
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