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Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Dennis knows a thing or three about managing a successful business. It’s time to go your own way on episode 633 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Fleetwood Mac's Manager Dennis Dunstan... From 1984 to 1997, Dennis Dunstan managed Fleetwood Mac, the biggest band in the world at the time; so he knows a thing or three about managing a successful business.
He refers to himself as the world’s highest paid babysitter, as managing a band like Fleetwood Mac with five very different (and at times testing) personalities including Stevie Nicks, Mick Fleetwood and Lindsay Buckingham, was no easy feat.
Dennis kindly came over to my place for this very honest and revealing chat in which we cover key aspects of the music business including people management, marketing, ideation, nurturing fans, difficult conversations and sooo much more.
And don't worry, we don't just talk business. He also shares some fun anecdotes about Fleetwood Mac’s heyday (wait until you hear the one about Lindsay, a private jet and Mexican food!), the making of their iconic albums, and what it was like to work and live with some of rock's biggest and richest names.
Interestingly, Dennis now manages a cover band out of Adelaide that’s had almost half a billion views on YouTube; so his career definitely spans the ages!
So sit back, relax, and turn up the volume as you’re about to learn from one of the best in the biz!
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As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid
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355 - Stone & Wood's Jamie Cook on how to sell $60M of beer a year
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351 - All your podcast questions answered by Timbo
350 - Physio Brad Beer is challenging the way his industry charges and markets themselves
349 - How to integrate old-school marketing with your online efforts.
348 - Long time listener, Dr. Jonathan Brown, builds an empire by implementing marketing ideas from this show
347 - How to benefit from the sharing economy with Spacer's Mike Rosenbaum
346 - When a personal obsession becomes your next big business idea, with ice-cream aficionado Scott Kilmartin
345 - How to use crowdsourcing to get more done and grow your business
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