The Duct Tape Marketing Podcast
Business:Marketing
Rate, Review, & Follow on Apple Podcasts
In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. UnLeadership: Make Building Relationships Your Business.
Key Takeaways
In this riveting episode Scott Stratten discusses the concept of Unleadership. A sequel to their practical and effective ideas on Unmarketing. Drawing from their four-page chapters book, Scott compares leadership to culture as it continues to be made of the unseen "everyday stuff", as opposed to what you can make a picture out of such as: a person addressing a team of individuals.
Beginning with a dose of self-awareness and the fact that "you don't know what it's like to work for you". Scott challenges leaders to define what a 'job' really is and to question what they consider 'insurbordination' in the workplace, touching on the other side of the coin: the overused, misused phrase 'we are a family' when referring to the business, and many other overlooked yet relatable pointers in building professional and empathetic subordinate relationships required to achieve set company goals and build a culture that is understood even at the very top of the organisational structure.
More About Scott Stratten:If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership
Mastering Delegation
From Mentee to Mentor: Crafting a Path to Professional Growth
The "Bonfire Moment": How to Solve People Problems for Startup Success
The Silent Power of Entrepreneurial Self-Exploration
The Ultimate Recipe for Ranking
Navigating Global Relationships
How To Hire a Fractional CMO
Remote Work Revolution: Drive Sustainable Growth with Virtual Teams
How to Achieve Remarkable Sales Results Every Time
Navigating Failure in Entrepreneurship
Unlocking Your Leadership Potential
From Generalist to Specialist: The Blueprint for Vertical Market Domination
Unlocking the Secrets to Premium Pricing in Professional Services
Navigating the Challenges of Scaling
Mastering SEO in the Age of AI
Boss Beauty Unveiled
Crafting Your Leadership Story: Lessons Around the Campfire
The Future of Remote Work
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield