Haters Gonna Hate: Why Being ’Polarising’ Is My Secret Weapon

What would you do if someone called you, or your brand, polarising? Would you be offended, or would you wear it like a badge of honour? I don’t think many people would be over the moon at being called polarising, but in my opinion, it’s a huge compliment. In fact, it can be the best thing to happen to your brand. Being called polarising — no matter how insulting it might feel — gives you a major advantage in your space, if you use it wisely.

Here I  share with you 5 ways that being polarising can actually blow-up your brand… for the better. 

In this episode, I cover: 

• My experience with being called polarising 
• Why we're nervous to be ourselves 
• Getting more attention 
• Standing out from the competition 
• Attracting your dream clients
• Building a loyal AF following 
• Communicate confidence and conviction
• Making loads more money

Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.

• Bossy. Copywriting 
• The Bossy. Shop - Resources, ebooks & templates 
• @alycealyce Instagram 
• @bossy.copywriting Instagram

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