S1E12 Why podcasting is an effective content marketing strategy

Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales. As a form of content marketing, Peter says, podcasting is uniquely placed to provide the real ‘voice’ of a company and engage more sincerely with an audience. Peter provides examples of companies which are doing content marketing well, by being clear on wha they want to achieve with their overall business strategies. Presenters Nick Schildberger and Chris Ashmore are joined this episode with Heather Dawson. More Information Brand Tales - Australia’s branded content magazine http://brandtales.com.au  BE Podcasting is produced by BE Media Production be.com.au  1800 039 098 +61 3 9882 8333