Pam Kline Smith, Chief Marketing Officer at Globality, shares great insights for marketing leaders in tech. Globality is an AI company that aims to transform the procurement process for businesses.
Pam is a firm believer in understanding the customer’s problem before selling a solution. As such, she emphasizes the importance of communicating with prospects; she believes marketing should spearhead this communication. It’s imperative that you use everything in the marketing channel to lay down how your solution can solve that business problem.
Plunging into transformation and investing in a B2B solution can be risky for a prospect. Pam thinks that the best way to tackle this hesitation is by educating the customer. It’s essential to show the effect of not moving, alongside the benefits of subscribing, to get customers moving.
From a personal development standpoint, Pam shares that the best kind of work is doing something you love. Something that helps you get to what you love is also good when at the crossroads of a career decision. Pam thinks agility is vital, especially considering that today’s generation can have at least seven different careers in their working life.
Marketing leaders looking for inspiration, especially in tech, will find Pam’s advice insightful. Women business leaders will find Pam’s rise in tech an inspiration.
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
Perspectives in Marketing Principles and Careers from a Unicorn CMO with Paul Cowan of FreshBooks
Customer-Focused Revenue Growth with Sri Ayyeppen of Argano
Building a Digital Front Door Healthcare Solution by Bootstrapping with Keith Algozzine of UCM Digital Health
Achieving More with What You Have through Strategy, with Khalil Stultz
Doing More in Less Time with the Right Team and Tech, with Cindy Jordan of Pyx Health
Scaling Your Startup Sustainably Through More Deliberate Steps with Justin Nassiri of Captivate.ai
Making an Impact in Curing Cancer through People Leadership and Technology with Marie E Lamont of Inteliquet
Solving Multiple Business Problems with Data and Innovation with Alec Zopf of Wellth Inc.
Transforming Ideas into Innovation with Harshit Jain of Doceree
Turning Data Into Effective Cancer-Fighting Actions Using AI with Gerry Hogue of VieCure
Using Lean Startup to Be Flexible with the Market’s Needs with Ted Gutierrez of SecurityGate.io
Transforming Ideas into Innovation through Empowerment and Belief, with Gareth Genner of Trust Stamp
Enabling More Makers with No-Code Enterprise Software with Sagi Eliyahu of Tonkean
Balancing Your Resources Is the Key to Startup Success with Bob Bickel of GiveSignup and RunSignup
Startup Leadership Fundamentals with Erik Kostelnik of Postal.io
Simplifying Alignment of Goals and People, with Michael Cheng of Lumen5
Enhancing Your Digital Marketing Strategy with Micro-influencers with Vinod Varma of Creator.co
Bridging Innovation with Compliance in the Financial Sector with Jim Brusstar of Treasury Prime
Building Successful Teams is the Key to Startup Success with Arman Eshraghi of Qrvey
Jumping from Software into Healthcare, with Edmundo Gonzalez of Marpai Health
Create your
podcast in
minutes
It is Free
Get Creative with Pace Morby
The Everyday Millionaire
Pure Hustle Podcast
The Ramsey Show
The Diary Of A CEO with Steven Bartlett