The “Science” of cold-calling encompasses the things that almost anyone could implement in a few minutes of training or by using a script. You use an opener, deliver a pitch, talk next steps, and close—all while keeping it short and sweet.
Zoya believes that there are best practices that fall between the art and the science. They’re concrete things that you can implement, such as keeping the conversation focused on your prospect—not the product.
The “Art” of cold-calling encompasses the things that are difficult to teach, such as tone, tact, confidence, and sales and business acumen. Those things dictate a salesperson’s ability to get a prospect to open up.
The only way to improve and get better is to practice—which can be accelerated with a good coach. In this episode of Sales Reinvented, Zoya steps up into the coaching position to share how to master the art and science of cold-calling.
Outline of This EpisodeSubscribe to SALES REINVENTED
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4 Ways to Differentiate Yourself on LinkedIn Via Bill McCormick, Ep #369
Using ChatGPT to Enhance Customer Interactions with Jaeden Schafer, Ep #368
Leverage ChatGPT to Be a Better Negotiator per Mark Raffan, Ep #367
Use ChatGPT to Generate Ideas and Get Unstuck per Meshell Baker, Ep #366
Chuck Shaver: Boost Your Efficiency by Using ChatGPT, Ep #365
How to Use AI Strategically in Negotiations per Keld Jensen, Ep #364
How to Form Connections with ChatGPT according to Sonia Dumas, Ep #363
Mastering Sales Conversations with Chat GPT: Personalize Your Approach with Stan Robinson Jr., Ep #362
Using ChatGPT to Optimize Email Marketing: Insights from Melinda Emerson, Ep #361
Reframe Your Thoughts with ChatGPT to Improve Sales Engagement with Ollie Whitfield, Ep #360
How to Use ChatGPT as a Presentation Planning Tool with Lisa Magnuson, Ep #359
Why You Must Ask Actionable Questions in Your Post-Mortem per Brynne Tillman, Ep #358
Uncover Critical Information with Win-Loss Analysis with Justin Zappulla, Ep #357
A Win/Loss Analysis Can Help You Win More Deals per Bill Storey, Ep #356
Gain a Competitive Advantage with Win/Loss Analysis with Ellen Naylor, Ep #355
Analyzing Win/Loss Analysis with Cian McLoughlin, Ep #354
The Referral Conversation with Joey Coleman, Ep #353
The VCP Process with Ivan Misner, Ep #352
A Successful Referral Program is Built on Trust According to Steve Hall, Ep #351
How to Get Referrals Without Asking for Them According to Stacey Brown Randall, Ep #350
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