Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment. They're missing out on a key business truth: real, lasting success comes from regular effort and really connecting with people over time, not just one lucky shot.
In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins bring in special guest Alex Lau to offer up a fresh perspective on achieving long-term success in marketing. Alex, who owns a StoryBrand Certified Agency in Australia, provides a compelling argument for the power of consistent action and small, strategic improvements. He shares how these practices lead to significant progress over time. You’ll discover why shifting focus from quick fixes to reliable, methodical marketing efforts will resonate more with audiences and produce lasting results. Listen in and learn key marketing mindsets and tactics for sustainable growth!
Contact StoryBrand Certified Guide Alex Lau directly at MarketingMadeSimple.com/seesharp.
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.
Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!
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CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#19: Will StoryBrand Work If Your Business has Multiple Audiences?
#18: Will StoryBrand Work for Your B2B Business?
#17: How to Put Your Sales Funnel Into Action
#16: Close the Deal with a Great Sales Email Campaign
#15: Building Your Nurture Email Sequence
#14: Why You Need a Lead Generator and How to Build One
#13: How to Create a Website That Works
#12: Creating the Perfect Answer to the Question “So, What Do You Do?"
#11: Five Must-Haves for an Effective Sales Funnel
#10: How to Take Action with the StoryBrand Framework
#9: Give Your Customers a "Happily Ever After"
#8: Save Your Customers from Failure
#7: Challenge Your Customers to Take Action
#6: Customers Never Trust a Guide Without a Plan
#5: Your Customers Are Looking for a Guide, Not a Hero
#4: What Specific Problem Do You Solve For Customers?
#3: Discover What Your Customer Really Wants
#2: Invite Your Customers Into a Beautiful Story
#1: Donald Miller—The Framework That Makes Marketing Easy
PREVIEW: Identity Transformation—Invite Your Customer Into a Beautiful Story
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