When food founder Lauren struggled to find a healthy cake for her baby's first birthday, she decided she'd create her own. She soon realized many other moms were also on the hunt for a healthy SmashCake they could feel good about giving their child and that's when she decided to take this idea and turn it into a business.
In this episode Lauren dives into why this idea of all the ideas she's had was the one she decided to turn into a viable business, how having the support of others has helped her manage the growth of the business and how building connection with her target audience has been a game changer for growth.
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To learn more about Bare Belly's SmashCake visit https://smashcakemix.com/
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