The Melt Shop grew from a concept serving best-of-class grilled cheese sandwiches and melts to offer fried chicken, mac and cheese, and wings. Throughout the brand’s growth, new menu extensions had to fit founder and CEO Spencer Rubin’s basic criteria: How do we “Melt Shopify” it with big, bold flavors and other points of differentiation?
Listen as Rubin talks about The Melt Shop’s evolution and how he is growing and positioning the concept for a post-pandemic world.
How comfort food, convenience and value are powering Fazoli’s through the pandemic and beyond
How a fast-casual chicken concept is changing its menu and marketing to keep guests engaged
How independent restaurant Saigon Sisters is adapting to the coronavirus crisis
How the Lettuce Entertain You team is meeting the coronavirus challenge
How Aloha Poke diversified its menu to boost traffic and sales
How restaurant trends are impacting dining in senior living
How Corner Bakery stays on top of the trends as consumer needs change
How Spanish tapas restaurant Boqueria is evolving its menu as it grows
How senior living menus are shifting
How Ocean Prime is changing up the menu to meet today’s dining style
What food trends are on tap for 2020?
How Galit’s seasonal menu expands diners’ vision of Middle Eastern food
How fast casual Antique Taco found success with catering
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
Walk-In Talk Podcast
Christopher Kimball’s Milk Street Radio
Pride and Prejudice
Pollyanna
Gastropod
The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters