Customer Acquisition, Conversion and Retention

Webinar by Neil Wilkins at Cambridge Marketing College - Digital Techniques for Customer Acquisition, Conversion, and Retention

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." – Philip Kotler"

Customers won't come just because you build it. You have to make the connection." - Jay Baer

Top Tips for Effective Digital Marketing

"Digital marketing is ever-evolving. Stay informed, stay adaptable, and most importantly, stay customer-centric."

Stay Informed: Digital marketing is dynamic. Ensure you are up-to-date with the latest trends, tools, and algorithms.

Listen to Your Audience: Feedback, both positive and negative, is invaluable. Regularly solicit it and act upon it.

Be Consistent: Whether it’s content posting, responding to customers, or launching ad campaigns, consistency is key to building trust and brand recognition.

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