The Science Of Achieving Goals With Dr. Emily Balcetis

In this episode we speak with Dr. Emily Balcetis about the science behind achieving goals. Dr. Balcetis is an Associate Professor of Psychology at New York University and the author of Clearer, Closer, Better: How Successful People See the World. Emily Balcetis has been described as a pioneer of the scientific investigation of behavioural science and motivation. She leads an international team of scholars, writers, artists, and advocates. In her research, she has uncovered previously unknown strategies that increase, sustain, and direct people's efforts to meet their goals. She has authored over 70 scientific publications and books. She has appeared as a host for National Geographic and a guest on ABC, MSNBC, and others. Her TED talk has been viewed over 4 million times. She has partnered with GE, Prudential, Lean Cuisine, Sandoz Pharmaceuticals, and other organizations on principals of motivation. Her research has been supported with several large grants from the National Science Foundation and has been featured in hundreds of TV, radio, and print outlets around the world. She has received numerous awards for her work from organizations including the Federation of Association of Brain and Behaviour Scientists, the International Society for Self and Identity, the Foundation for Personality and Social Psychology, and the Society for Experimental Social Psychology. She received a Ph.D. in Social Psychology from Cornell University, where she held a Sage Fellowship. Learning points: How can we set achievable goal parameters? How can changing people’s focus of attention, can improve exercise? Why is failing to achieve a goal not always a bad thing? Social Media Handles/Website Address: https://www.psychologytoday.com/us/contributors/emily-balcetis-phd https://www.linkedin.com/in/emily-balcetis-6b2853165