If we want a business that has raving fans and constant referrals, events are non-negotiable, but that’s only if you do the work after everyone goes home.
If you don’t have a follow-plan in place, all the hard work, value and momentum of the gathering goes down the drain. Many real estate professionals think they can get by on digital strategies alone, but the online stuff can’t work if we don’t invest in face-to-face interactions.
The truth is, we need to get people to an event to complete the cycle that kicks off when they see us online. Post-event follow up gives us a reason to have conversations, which leads to conversions and ultimately more contracts.
How do we use technology to maximize our post-referral momentum? In this episode, I’m joined by co-founder of Fox Homes and author of “Six Weeks to Real Estate Success”, Dustin Fox. He shares the follow up sequence that has generated $400 million in sales in just 3 years.
The digital and video works because they feel like they’re getting to know you and it’s repeat exposure, but you still have to get them to an event. -Dustin Fox
Three Things You’ll Learn In This Episode
-The power of an $8 Costco holiday throw
Don’t underestimate the effect of a gift. How does one cozy and thoughtful item make us the first agent they want to call?
-How to turn event excellence into digital domination
What are some high-level, genius tech hacks Dustin and his team are using to get the most out of every client interaction at events?
-Hyper-local, micro-famous
How do we use YouTube ads, Google reviews and other online tools to turn us into local celebrities people are clamoring to work with?
Guest Bio
Dustin Fox is the co-founder of Fox Homes and author of Six Weeks to Real Estate Success. Before venturing into real estate, Dustin Fox amassed 15 years of experience in big box retail management, including leadership roles at Bed Bath & Beyond and Pottery Barn. This background fostered an acute understanding of customer service, which he has seamlessly transferred into his real estate career. As a fifth-generation DC Metro area resident, Dustin offers more than just transactional know-how; he delivers a lifetime of community insight. Raised in Oakton, VA, Dustin combines small-town heart with big-city results in his real estate practice. Together with his high school sweetheart, Devon, Dustin co-founded Fox Homes. Their mission is clear: to provide an unparalleled real estate experience that blends remarkable results with genuine care. Dustin's philosophy is consistently people-first. Dustin leads the number one Google-reviewed team in the DC Metro area, boasting over 1,600 reviews. His team has already closed an astonishing $160 million in sales in 2023, with almost 250+ transactions year-to-date. These remarkable achievements have consistently landed him on Northern Virginia Magazine's and Washingtonian's Best Real Estate Agent lists from 2018 to 2023, as well as earned him the Best of Zillow status for exceptional performance and customer experience. Go to https://www.foxessellfaster.com/ and follow @dustinmfox on Instagram.
Episode: 337
Title: The $400 Million Follow Up: How to Maximize Your Post-Event Referrals w/Dustin Fox
Host: Michael J. Maher
130 Daily Dose - How to Master Implementation with Michael J. Maher and Jana Caudill
129 Daily Dose - Get Referrals From Stars, Celebrities, and Billionaires with Michael J. Maher and Steve Sims
128 Daily Dose - Who You Surround Yourself with Matters with Michael J. Maher and Chuck&Angela Fazio
127 Daily Dose - The Holy Grail of Social Media with Michael J. Maher and Corey Perlman
126 Daily Dose - Graduation Special Honoring HS Seniors and Book Launch with Michael J. Maher
125 Daily Dose - Rising Star Shares Secret to Tripling Business in 2 Years with Michael J. Maher and Tara Carter
124 Daily Dose - Meet The Game Changers with Michael J. Maher and Toril&Johnny White
123 Daily Dose - Building Trust Equity with EASE with Michael J. Maher and Brandon Tracy
122 Daily Dose - Building a Business by Being Real with Michael J. Maher and Gogo Bethke
121 Daily Dose - Leading Through Crisis with Michael J. Maher and Don McNaughton
120 Daily Dose - Step 3 - Get Off Your Assets! with Michael J. Maher and James Malinchak
119 Daily Dose - Grow Your Facebook Group to over 100K Members with Michael J. Maher and Ann Schude
118 Daily Dose - Unblinded with Michael J. Maher and Sean Callagy
117 Daily Dose - What CAN You Do Right Now? with Michael J. Maher and Michael Hellickson
116 Daily Dose - The Ritual That Could Save Your Life with Michael J. Maher and Shel-lee Davis
115 Daily Dose - What is Your Tennis Ball with Michael J. Maher and Roger Savy
114 Daily Dose - Future of Housing and Mortgage Markets Revealed with Michael J. Maher and Barry Habib
113 Daily Dose - Explosive Growth Starts Here with Michael J. Maher and Joe LaRosa
112 Daily Dose - Elite Performance for Leaders with Michael J. Maher and Rene Rodriguez
111 Daily Dose - Modern Day Napoleon Hill with Michael J. Maher and Stacey Alcorn
Create your
podcast in
minutes
It is Free
The Power of Storytelling
The Marketing Secrets Show
Marketing Trends
iDigress with Troy Sandidge
The Goal Digger Podcast