The Recruiting Brainfood Podcast
Business
How Google's AI Search Changes Recruitment Marketing
Google's response to the gauntlet thrown own by Open AI has been belated, but increasingly impressive. AI Search promises to be as big if not bigger than semantic search, with Google generating content from a user prompt a la ChatGPT rather than just presenting a list of blue links for the user to further investigate. The implications of this change - from candidate sourcing to employer branding is profound.
- What happens to site traffic once Google stops being a sign post to end destinations?
- Does this mean career pages are over?
- What can content marketers do, has the final bell tolled for SEO?
- Do we even care about SERPS?
- How are ads going to be work in this new Google?
- How are job ads going to work in this new Google?
All this and more - we're with Steven Rothberg, Founder (College Recruiter), Louise Triance, Founder (UK Recruiters), Viktor Nord, CEO (Adway) and Matt Burney, Strategic Talent Advisor (Indeed)
Ep208 is sponsored by our buddies Adway
👉 5 x relevant applicants per tech vacancy
👉 200% increase in fill rate
👉 Zero time spent sourcing
👉Half the recruitment marketing costs
👉When hiring senior tech talent?
That’s what tech consulting firm, ELITS were able to achieve using Adway’s Automated Social Recruitment Marketing platform!
Adway provides ambitious talent acquisition teams with a fully automated platform to ensure more, relevant candidates at scale whilst simultaneously getting your employer branding to market.
Want to know how they did it? Check out the case study here:
https://lp.adway.ai/case-elits-adway-tech-talent-sourcing
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Founders Focus - Ep30 - Up close and personal with Stephen Anderson, MD of Crooton
Brainfood Live On Air - Ep157 - How to Organise a Sourcing Jam!
Founders Focus - Ep29 - Up close and personal with Viktor Nord and Adrian McDonald, Cofounder and CEO of Adway
Founders Focus - Ep28 - Up close and personal with Ilya Brotzky CEO of VanHack
Brainfood Live On Air - Ep156 - Mega Scale Hiring (10,000+)
Brainfood Live On Air - Ep155 - Moving to Salary Transparency
Founders Focus - Ep27 - Up close and personal with Will Laufer, CEO of Prelude
Brainfood Live On Air - Ep154 - Strategic Workforce Planning
Founders Focus - Ep26 - Up close and personal with Markellos Diorinos CEO of Bryq
Brainfood Live On Air - Ep153 - Programmatic Job Advertising, For Dummies
Founders Focus - Ep25 - Up close and personal with Alex van Klaveren CEO of KANDIDATE
Brainfood Live On Air - Ep152 - Career Ladder to Chief People Officer
Brainfood Live On Air - Ep151 - The State of Agency Recruitment 2022 (Down Under!)
Brainfood Live On Air - Ep151 - Leadership Fitness(In A Remote First World)
Founders Focus - Ep24 - Up close and personal with Martin Herbst, CEO of JobAdder
Brainfood Live On Air - Ep149 - How to Build Social Capital in a Remote First World
Founders Focus - Ep23 - Up close and personal with Siadhal Magos, CEO of Metaview
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