This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn.
And, I am not just showing up, posting an update, liking a few things and leaving. I did some research to find out what the LinkedIn algorithm likes and adjusted my approach accordingly.
Working Together to Expand Reach
Let's face it, one of the most frustrating things about sharing content on any social platform, is not getting engagement. While the algorithm certainly controls some of that, you can influence the algorithm.
On LinkedIn, the more engagement your post gets in the first few hours, the more visibility it will have. So, you need a community that responds when you post.
One way to increase engagement is to start talking to other individuals so you see their content and they see yours. Tag a few select people in the comments, ask a question that encourages their response. Then respond to people who comment. No simple likes or thumbs up. You need to keep the conversation going.
Does this extra attention pay off?
It as only be about six weeks, but so far I am satisfied with the results. I have doubled the amount of traffic to my website from LinkedIn. Given the push to a zero click environment, this growth is pretty impressive.
I have added about 400 connections. Not just random spammers, but people I am actually talking to. which make the time I spend on this platform more interesting and productive.
So for now, I am going to invest more time on this platform.
If you enjoyed the tip - connect with me on LinkedIn
#557 Create Authentic Connections with a Bit of Personality.
#556 The 90-Day Marketing Plan
#555 Engaged Community
#554 Become a Personality Brand
#553 Heart Centered Business | Violette de Ayala
#552 Content Authority Builds Over Time
#551 Why You Need to Conduct Research
#550 Let Sales and Marketing Work Together
#549 Who is your Business Plan for?
#548 Simple Stress Relief
#547 Asymmetrical Web Design
#546 Look Before you Leap
#545 Company Values
#544 Bring a Little Personality
#543 Mobile First
#542 Story Pad With Geoffrey Klein
#541 Where Do Content Ideas Com From
#540 Relationship Centric Marketing
#539 Traffic Sources
#538 Doing LinkedIn Right
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